LinkedIn Ads: Lead Generation Campaign 101
The purpose of lead-gen campaigns is self-explanatory…to generate leads. Lead generation forms are filled manually by prospects, removing the main barrier and generating immediate online conversions.
How does it work?
Once you have created your form and chosen the desired information you want to gather about your audience, LinkedIn members will click on your ad, and their profile data is automatically filled out – all they must do is click submit! LinkedIn lead conversions are three times higher than any other major platforms.
How easy is a lead generation form campaign to set up?
Select create campaign, fill in your campaign name along with the start and end date.
Next, select Lead generation for the conversions – this will allow you to build the lead generation form at a later stage.
Refer to our ‘Targeting, Getting It Right The First Time’ blog for an in-depth run through on how to create and refine your perfect audience.
Once you have created your campaign, select create new ad. If you need a refresh on a step-by-step guide on how to set up your first campaign refer to our ‘LinkedIn Ads – Where to start blog‘.
Below, you can see the option to create your Lead Generation form. This is step two after formatting the ad. You will need to fill out the form name, language, and offer a bold headline. Make sure to copy and paste your privacy URL.
Next, you will need to choose your Lead Generation form details and custom questions. We recommend choosing around three to four compulsory details: first name, last name, email address, and company.
Another good detail box to consider is the LinkedIn profile URL which will be auto filled but can provide you with much more in-depth information from the member.
Finally, don’t forget to add a confirmation message. This could be a thank you message to the members ,and an opportunity to drive traffic to your desired landing page, such as: “Visit our company website for more information.”
Is it that simple?
The answer is yes! This is the perfect campaign format for those looking for immediate results, especially to gain more downloads or sign ups!
If you have any more questions relating to how you can kickstart your marketing today, get in touch!