The Return of The Halston Network: Innovative Marketing Techniques During a Crisis
At Halston Marketing, collaboration is at the heart of what we do. That’s why we created The Halston Network: an opportunity for us to collaborate with our friends and clients to provide further insights and innovative marketing techniques, now focussing on the strategies implemented during Lockdown 2!
We reached out to Tribosonics, a transformational technology business taking its unique sensing technologies into uncharted and valuable territories, to deliver scale and impact. Here’s what Ari Bastian, Head of Marketing and Communications had to say about how they’re keeping their innovating through their marketing in Q4 of 2020.
At Tribosonics we wanted to keep committed to supporting people and keeping the technology conversation going, even though life is much different now. We wanted to continue our engagements in tech talk, women in STEM, apprentices and much more by collaborating with others.
Part of the Tribosonics marketing campaign has been engaging with the following:
- Business Cloud to be ranked 19th in the Yorkshire and Humberside Tech 50
- Highlighting the growth and major role of technology produce in Yorkshire establishes Tribosonics as a player in a competitive industry
- Recording a podcast with the AMRC
- Talking tech and engaging with other firms allows for us to continue sharing our knowledge and experience with others
- WeAreTheCity’s TechWomen100
- Christina King is a TechWomen100 winner and inspires other women from a STEM background that it is possible to thrive in a very male-dominated industry.
- Driving forward the importance of having apprentices in the business with the AMRC
- Our apprentices make up a third of our business and bring incredible value and a fresh perspective to the work we do.
- Praising inspiring people like DR Ian Taylor’s Tribology Silver Medal
- We love all things Tribology! Hence Dr Taylor’s award is a celebration of the strides taken in a complex field of study.
- Webinars, particularly the “Women in STEM: Bridging the Gap”
- Moving to remote working doesn’t mean we stay silent, Christina is still supporting women, albeit virtually, to build soft skills and confidence.
- Collaborating with Sheffield City Region on the important of upskilling employees
- We won funds from the Skillsbank to train our employees and we have seen the benefits almost immediately. We want other businesses to take advantage of the scheme so their teams can be their best selves.
- Driving the significance of women in tech by participating in the WES Lottie Tour
- Highlighting the amazing work women in tech do and inspiring the next generation is incredibly important.
We also reached out to Finfo, an employee engagement software provider based in Kirkless.
We’ve been using our expertise to help clients engage with a remote workforce. Whether remote working is a new concept to a business, due to COVID19 or, it has been part of their culture for some time, we know that employee engagement levels are declining and only 6% of communication leaders feel confident in their ability to improve this.
We’ve started by offering our existing clients free access to all the features within finfoEngage. This includes bulk messaging, staff surveys, and automated engagement. Since doing this we’ve found out that many businesses didn’t have the ability to quickly communicate with their employees in a crisis.
We then started to think about automated messaging for crisis management and have introduced some templates to help businesses get urgent messages out to their employees via email and text messages.
We feel closer to our clients than ever before and hope they feel they have us within arm’s reach should they need a friendly opinion when it comes to their overall employee’s experience.
Our external comms has changed slightly in that we’ve decided to make things more personable and authentic which has resulted in much more traction and interaction. Our main channels for external comms include, LinkedIn and our newsletter.
Internally we’ve concentrated on keeping up the momentum this year whilst ensuring our mental health isn’t affected by what we can control, the internal pressures.
In the coming months, we’ll be looking to help homeless shelters engage with their service users as a FOC offering. It’s something that’s close to our hearts and as the nights are getting colder and it’s coming up to Christmas we feel we can make a real difference in helping shelters reach more people who need to access their services.
Want to share your marketing innovations with us? Get in touch at email@example.com!