Sustainability
& Social Impact

Our Commitment

We're building an agency that operates ethically and sustainably, with a genuine intent to do better. That means questioning our own practices at every level, from the platforms we use for digital marketing to the values we hold as a team, right down to how we handle waste in the office.

We take a holistic view of our impact. Our goal is to limit our environmental footprint at every touchpoint and run an ethical, people-focused business throughout. That includes the businesses we choose to work with.

Ethical Businesses Supported by Halston B2B

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Ethical Businesses Supported by Halston B2B

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Our Environmental Footprint

As part of our journey to become a genuinely eco-conscious agency, we've been digging into what actually drives our environmental footprint.

Here's what we found.

Our Environmental Footprint

1. Office

Our office at Department, Leeds Dock runs on 100% renewable energy, with no reliance on methods that produce greenhouse gas emissions. The building itself has been sustainably refurbished and repurposed from existing structures, cutting raw material use and shrinking its carbon footprint from the ground up. Day to day, the office runs a modern waste management system that prioritises recycling and composting.

2. Staff Commuting

We operate a hybrid working model, with just two office days a week, which limits how often our team needs to commute. We also prioritise Teams calls with clients over travel wherever we can. Using a specialist carbon calculator, we measured our annual commuting emissions across the whole team at 3,993 kg CO2e, which is equivalent to just 0.9 of a petrol-powered vehicle driven for a year.

3. Digital Storage

Every digital activity carries a carbon cost, driven by the energy servers need to run and cool. We store our internal documents and client marketing outputs on Microsoft SharePoint. We continuously review our digital footprint, in 2026 we were storing over 1,006 GB of data, an 18% reduction since 2025.

4. Website Carbon Footprint

Every website depends on servers to run, and we host 18 of them: six on SquareSpace, six on WP Engine, and two on Digital Ocean. WP Engine runs on Google Cloud Platform infrastructure, which matches 100% of its global energy use with renewable sources, comparable to AWS, the main hosting operator behind SquareSpace, which does the same.

Lessening our
Environmental
Impact

At Halston B2B, we keep looking for ways to operate more sustainably, and to drive social value for our team and the wider community.

We're committed to:

Reducing our digital storage, by clearing hosted content from SharePoint once a project ends, or after three years for long-standing retainer clients

Exploring alternative travel methods, including Cycle to Work schemes, to cut commuting emissions

Expanding our volunteering and charity initiatives, giving employees the choice of charity and dedicated volunteer days

Sustainability Initiatives

We're always looking for small sustainable wins that add up to something bigger over time. Just as importantly, we keep that process inclusive. Our team is empowered to raise ideas and involved in acting on them.

Tree Planting

Since July 2024, we've partnered with local Yorkshire company Make It Wild, whose mission is to protect nature through tree planting and biodiversity work across their 26-acre site. To date, Make It Wild has planted over 80,000 trees. For every new client we onboard, we plant one in their name, leading to 12 trees planted so far.

Clean Creatives

Creative design is central to what we do, and our design team has been actively looking for ways to cut the environmental cost of producing and hosting creative assets. As a first step, we've moved many clients' social assets over to Canva, hosted on AWS and powered by 100% renewable energy. We'll keep looking for the most sustainable platforms as they develop.

Impactful Marketing

Run the sustainable comms and PR campaign for ExR, a certified B Corp medical VR technology provider

Supported Buckshee, a circular software business, through brand development and website launch, helping them repurpose surplus construction materials

Helped Imageco, a Leeds-based print manufacturer, become an award-winning thought leader in sustainable print production

Built an ESG reporting framework and design for AW Hainsworth, a historic wool and textile manufacturer, supporting transparent, year-on-year sustainability communication

Produced case studies for Sayes on sustainable building system installations, including a net-zero campus, alongside social impact brochures for council tender submissions

Delivered a full marketing campaign for Spooner in the industrial bakery sector, promoting their new fully-electric and hybrid bakery ovens

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Social Impact

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We take on pro bono work for organisations doing genuinely important work in their communities, and we've built a track record of it over the years.

We partnered with the Alzheimer's Society and NHS RDASH to develop the visual identity for Mindset, a healthcare service supporting people and families affected by dementia, crafting a logo and full brand guidelines that balance professionalism with warmth.

In another meaningful collaboration with Out Together, a charity that unites LGBTQ+ generations in Yorkshire, we developed a fundraising video for their annual ball that helped raise around £20,000 on its debut night.

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Social Values

We build a working environment that's genuinely supportive and inclusive, backed by policies that protect a proper work-life balance:

  • Social Calendar: Quarterly team events, from sports day to comedy nights
  • Increased Holiday with Tenure: An extra day's holiday for every year at Halston B2B
  • Flexible Working: Flexible hours for everyone with various start times, accompanied by a two-day hybrid office model
  • Enhanced parental Leave & Pay: Additional support for new parents
Want to Know More about Life at Halston?