We start with an in-depth discovery session with your team to map your ICP, your personas' needs and barriers, and your commercial ambitions. From there, we identify the channels with the highest concentration of your ICP, tailor messaging that actually resonates, and choose the hook that earns their attention.
It depends on what the campaign is built to achieve. White papers earn exposure and grow your database with relevant contacts, but they tend to sit at the educational and research phase of the journey. Webinars and workshops with dedicated experts do more heavy lifting, they move MQLs further along, closer to becoming a genuine prospect.
ROI should be the only performance indicator. Unlike other marketing activity, lead generation only cares about commercial outcomes. At Halston B2B, we build a tight feedback loop with your sales team, tracking MQL-to-SQL progress, quote values and conversion stages so we can keep optimising the campaign as it runs.
ROI is budget spent versus converted value you can accurately attribute to the campaign. That means a close relationship with your sales team is non-negotiable. Without it, conversions don't get tracked properly. At Halston B2B, we build live dashboards pulling from every available data source, giving you real-time visibility on visits, conversions, conversion value, conversion rate, and whatever else the campaign's ambition calls for.
Let's bring together the strategy, creative and technology you need to create experiences that engage your audience and deliver for your business.
