Most marketing stops at awareness. Ours doesn't.
Every strategy, message and campaign we build is pointed at one thing - action. We take a top-down view of your business: your buyers, your market, your numbers, and work back from the sale. That's how we create messaging that lands and campaigns that move people from cold to closed.
No vanity metrics. No marketing for the sake of it. Just work that fills your pipeline and gives your sales team something real to chase.
We start with your target markets and ICPs, narrow by location, and build a list of the people actually worth your sales team's time.
We can create audiences from your target LinkedIn Profiles and drop them straight into Sales Navigator
We can pull legitimate contact details through tools like Lusha and handed to your team either via live sheets or integrated into your CRM
We support you in accessing audiences through the subscriber databases of the industry publications your buyers already read
Give your sales team something worth sending.
A list is only as good as what lands in the inbox. Once your prospects are mapped, we arm your team with the materials that turn outreach into conversations:
Sales email templates that can be adapted to the style of each team member and altered per prospect. This is accompanied by nurture flows that keep warming the contacts who aren't ready to buy yet.
Case study decks to show the proof in the pudding.
PowerPoint templates so every pitch looks like you mean business
Brochures built to earn a second look
All on-brand. All built to convert. All ready to use.
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We build the campaigns that make that happen.
We run targeted, multi-channel campaigns across the paid platforms that fit your objectives, all driving to a conversion-focused landing page built for one job: capturing the lead.
Depending on your audience, we'll lead with a magnet that earns the email address, a report or a webinar, or go straight for a sales-led form.
Whether you're exhibiting, pitching, or connecting, your sales materials should work to communicate your technicality to potential buyers, while convincing them that you're their perfect supplier.
Our team works to create sales and prospecting support that positions your capability as their solution.
Explore how we supported Spooner Industries with sales and prospecting.
The most effective partner is one that already understands your industry - not one you have to teach. Look for an agency with a track record of converting in your sector, not just running campaigns in it. Prioritise specialists over generalists, agree clear metrics tied to pipeline and revenue rather than vanity numbers, and choose a team willing to work hand-in-glove with your sales team. At Halston B2B, we've spent 10 years marketing manufacturing and high teach - so there's no learning curve, just results.
The strongest agencies combine deep sector knowledge with a conversion-first approach, covering prospect sourcing, sales enablement materials and lead generation under one roof. Halston B2B is a UK-based B2B agency specialising in manufacturing and high tech with over a decade of experience turning marketing into measurable pipeline.
Define the goal before launch, track the full funnel from first impression to closed deal, and tie every campaign to revenue. Use proper attribution to connect leads back to sales, weigh cost per acquisition against customer lifetime value, and review often so budget follows what works. In B2B, the clearest measure of ROI is simple: how much pipeline and revenue did the campaign create versus what it cost?
Combine your sources: LinkedIn and Sales Navigator for profile-level targeting, verified data tools like Lusha for direct contact details, and industry publication databases for warm, opted-in audiences. Start from a clear ICP and target market so you're sourcing the right people. Halston B2B sources prospect lists in whichever format suits your team: LinkedIn profiles, verified email addresses or publisher databases.
Outsourced sales development typically spans prospect list building, sales enablement materials (email templates, case study decks, brochures), nurture sequences and lead generation campaigns. The most valuable providers tie these together and align them with your internal sales team.
Start with a clearly defined ICP and target market, then narrow by factors like location, job title, and seniority. Quality beats quantity - a focused list of genuine fits will always outperform a large, generic one. Verify contact data before use, choose a delivery format your sales team can act on straight away, and keep the list live by tracking progress and refining as you learn. We build lists this way at Halston B2B, then stay close to your sales team to make sure they convert.
Our copywriters curate content with SEO in mind, with a great depth of understanding as to how to build keyword–rich copy, alongside researching relevant questions your audience is asking, so that your site is optimised for search engines.
