About Us

A team of experts that are passionate about complex and niche industries.

Industries

We work with some of the most technical, specialist and cutting edge industries in the world. Discover how we can support in your sector.

Our Work

Case Studies

We’re proud to have worked with every one of our clients, from start-ups to Fortune 500s. We’re more proud of the genuine difference our work makes to their businesses.

01
  • B2B Marketing
  • Collaboration
  • Content
  • Creative
  • Events
  • Manufacturing
  • Marketing
  • Networking
  • Technology

AMF Web App

Advancing Manufacturing Futures Web App

In early 2025, we collaborated with West Yorkshire Manufacturing Advisory Board to run Advancing Manufacturing Futures – an event designed to bring together manufacturing leaders in West Yorkshire.

Cultivating invaluable networking opportunities and fostering strong partnerships, the event has already sparked discussions for its return next year.

Read more
02
  • B2B Marketing
  • Collaboration
  • Content
  • Creative
  • Events
  • Manufacturing
  • Marketing
  • Networking

Advancing Manufacturing Futures

Advancing Manufacturing Futures Event

At the end of 2024, we were approached to collaborate with West Yorkshire Manufacturing Advisory Board to run an event focussed on supporting the manufacturing sector in West Yorkshire, funded by Lloyds Bank.

Advancing Manufacturing Futures (AMF) took place on February 26th, 2025, at the Cedar Court Hotel in Bradford.

Read more
03
  • Aerospace
  • B2B Marketing
  • Collaboration
  • Content
  • Creative
  • Events
  • Marketing
  • Networking
  • Space

Space Tech Assembly

Space Tech Assembly

Space Hub Yorkshire set out to host a high-impact event exploring how SpaceTech is disrupting industries such as AgriTech, manufacturing, sustainability, public services, and finance. The goal was to feature top-tier speakers, spark real conversations, and make the content accessible and engaging for a diverse audience. 

Read more
04
  • B2B Marketing
  • Collaboration
  • Content
  • Creative
  • Events
  • Marketing
  • Networking
  • Technology

Nexus Web App

Nexus Anniversary Dinner Web App

The recent Anniversary Dinner for Nexus, organised by HB2B and the Nexus events team, beautifully showcased the significant partnerships and groundbreaking innovation cultivated within its membership, exceeding all expectations. 

For the event, we needed a central hub for event information, from keynote speakers to guest seating. To elevate the event while ensuring practicality, we designed a bespoke web app for Nexus that delivered all this and more. 

Read more
05
  • B2B Marketing
  • Collaboration
  • Content
  • Creative
  • Events
  • Marketing
  • Networking

Nexus Event

Nexus Anniversary Dinner

Early in 2024, we were awarded the tender to run a Gala Dinner for Nexus’s fifth anniversary. 

Since 2019, Nexus has nurtured a vibrant community for innovators and entrepreneurs as part of the University Leeds. It’s home to spin outs and SMEs from the University, from Vet-AI (a SaaS supplier of predictive and preventative intervention strategies for animals) to Little Journey (provider of interactive content to improve clinical outcomes for children).  

The events team at Nexus wanted the Anniversary Dinner to reflect the scale of partnerships and innovation between its members – and it certainly did that, and more! 

Read more
06
  • B2B Marketing
  • Content
  • Events
  • Marketing

Web Apps

The UK MedTech Innovation Assembly

The aim was to develop a mobile-friendly web app accessible across all devices, eliminating download barriers and offering key features within the existing MedTech Innovation Assembly branding.

We knew a traditional landing page wouldn’t suffice; we needed to create an interactive experience that extended beyond the physical event, fostering connection and engagement at every touchpoint.

Read more
07 Manufacturing
  • B2B Marketing
  • Strategy

Packaging Manufacturer Marketing Strategy: Boxed Up!

Boxing Up a Marketing Strategy for a Leading Packaging Manufacturer

Greyhound Box is a leading manufacturer and supplier of corrugated cardboard packaging solutions.

Find out how we strategise their annual marketing plan and carried out a full website redesign to bolster visibility of the packaging manufacturer online.

Read more
08 Glass Manufacturing
  • B2B Marketing
  • Branding
  • Content
  • Creative
  • Email Marketing
  • Internal Communications
  • Manufacturing

Verallia UK Internal Communications

Boosting Employee Engagement with Effective Internal Communications

In 2022, Verallia Group completed the acquisition of long-standing Halston B2B client, Allied Glass, turning it into Verallia UK. With this change, our team was tasked with building an engaging internal communication strategy to bring the new Verallia UK workforce into the fold and increase positivity around the acquisition. 

Read more
09 Software Technology
  • PR
  • Strategy

Hark – From Tech Start-up to Global Acquisition

Bleeding-edge Innovation

Hark came to us with an innovative, bleeding-edge product in the emerging IoT market.

We developed a blueprint of objectives that would guide the marketing for this impressive, and aggressively growing tech company.

Read more
10 Logistics
  • B2B Marketing
  • Business Growth
  • Content
  • Digital Marketing
  • Social Media
  • Video Marketing

Bringing Logistics to Life through Animation

Bringing Logistics to Life Through Animation

After working with the Aramex UK team for four years, we incorporated animation into their brand strategy to support their wider social media and event strategy. By crafting a range of fast-paced and engaging video content led by insightful industry knowledge, we were able to grow the international logistic brand’s awareness in the eyes of their UK audience.  

Read more
11 Manufacturing Software
  • B2B Marketing
  • Content
  • Creative
  • Research
  • Social Media
  • Strategy
  • Video Marketing

Animating a Manufacturing Tech Platform

Manufacturing a New Identity for a Software Brand

Due to JetSofts highly unique and specialised software solutions, they needed to strategically target potential and existing customers. But first, they needed to understand who they were.

Read more
12 Education
  • Branding
  • Collaboration
  • Content
  • Design
  • Digital Marketing
  • Email Marketing
  • Events

Engaging Emails for The Circular Life with Sustainability Partnerships

Sustainability Partnerships, one of the brands under our Halston Group umbrella, was launched to help drive and accelerate the sustainability agenda within the NHS.

Last year, Sustainability Partnerships were approached by The Circular Life to promote their upcoming programme in leadership for those working in the climate and healthcare space through a range of content and specifically, a targeted email campaign 

Read more
13 Public Sector
  • Content
  • Digital Marketing
  • Education
  • Market Research
  • Social Media
  • Video Marketing

Putting the Social into Social Research

Putting the Social into Social Research

We worked with the BiB: Age of Wonder team to reach and connect with their target audience through social media. With a focus on video marketing, we crafted a social media strategy that helped them exceed their set KPI’s.

Read more
14 Chemical Engineering
  • Branding
  • Business Growth
  • Design
  • Market Research
  • Persona
  • SEO
  • Website Development

Aquaspersions

Aquaspersions manufacture world-leading aqueous dispersions and emulsions which they supply to a global market. With the company’s 50th anniversary on the horizon, Aquaspersions approached us to design and develop a brand-new website that would better reflect their chemical expertise, company culture, and showcase their large array of innovative products. 

Read more
15 Print and signage
  • Marketing
  • Paid Media
  • Strategy

Imageco Paid Media

Imageco is one of the UK’s leading print and signage companies.  

We have continuously worked with the Leeds-based wide-format print, and graphic design company on building their brand across content, social media and PR. But recently, we embarked on developing a new platform for building brand awareness for Imageco, through the use of paid media ads.  

Read more
16 Glass Manufacturing
  • B2B Marketing
  • Branding
  • Marketing
  • PR
  • Strategy

Allied Glass

Rebranding Leading Glass Manufacturer

Allied Glass is a leading glass manufacturer specialising in both premium and propriety glass bottle production for the drinks industry. They pride themselves on being chosen to bring the world’s most prestigious brands to life through the art of glass design and manufacturing.

Read more
17 EdTech
  • Competitor Analysis
  • Content
  • Email Marketing
  • Events
  • Market Research
  • Persona
  • PR
  • Social Media
  • Strategy

Every HR

Championing Digital Change for the Education Sector

Every® is a leading provider of compliance and human resources management solutions for the education sector. Their user-friendly, practical software has been developed to maximise efficiencies across schools and multi-academy trusts (MATs) nationwide. 

Read more
18 Print and signage
  • Data
  • Marketing
  • Strategy
  • Website Development

Google Analytics 4 Implementation with Imageco

Imageco is one of the UK’s leading print and signage companies.  

We have continuously worked with the Leeds-based wide-format print, and graphic design company on building their brand across content, social media and PR. But recently, we embarked on developing a new platform for building brand awareness for Imageco, through the use of paid media ads.  

Read more
19 Logistics
  • Business Growth
  • Marketing
  • PR
  • Research
  • Strategy

YSDS

MAKING A NAME IN THE UK

Swedish specialist logistics firm, Your Special Delivery Service, are experts in the transport of really niche, expensive and sensitive cargo, from human tissue and pharmaceuticals to fine art and explosives.

Read more
01 Software Technology
  • B2B Marketing
  • Content
  • PR
  • Strategy
  • Whitepaper

Recordsure

A Brand Supercharge

Recordsure are a forward-thinking, FinTech innovator. Their solution is designed to automate the transcription of highly technical, detail orientated financial services meetings. The industry disrupting technology utilises AI and machine learning to learn the various, sector specific terminology used frequently in such meetings. Recordsure adopt natural language processors to ensure their automated-transcription solution never misses a beat.

Read more
02 Software
  • B2B Marketing
  • Content
  • Marketing
  • Paid Media
  • PR
  • Strategy

SatSense

Redefining an Emerging InSAR Brand

SatSense is an earth observation company that specialises in a technique known as Interferometric Synthetic Aperture Radar (InSAR) which primarily uses the phase property of a radar signal to determine how the ground is behaving over time, all within mm accuracy. They deliver precise, continuous ground movement data. Their aim is to make ground movement data more accessible to a wide range of industries. 

Read more
03 No Code Technology
  • Branding
  • Content
  • PR
  • Website Development

TAAP

Re-inventing a no-code brand

TAAP, The Agile Application Platform is at the forefront of digital transformation delivering to a multitude of customers across several vertical markets. TAAP aims to bring platforms to the masses with their ‘no-code’ approach.

Read more

|