Verallia is a global manufacturer of premium glass packaging, specialising in the spirits and drinks sector. Partnering with our team meant moving from an in-house approach to a specialist partner with deep expertise in marketing for manufacturers – bringing industry knowledge, proven strategies for driving growth, and a track record of generating high-quality leads.
Our experts have strengthened Verallia’s market profile, catalysing success and securing new clients.
Increasing Verallia’s online presence has been central to amplifying their position as industry leaders. Our approach centred on a detailed annual content strategy, integrating seasonal trends, key events, and people-focused stories to create a cohesive plan. We delivered content that highlights Verallia’s premium packaging while driving measurable business growth through SEO-optimised performance.
Verallia UK’s digital presence has strengthened across key channels. Organic search traffic has soared thanks to a targeted SEO strategy, attracting higher-quality visitors to the site, with an above-average conversion rate of 1.7%.
Referrals via ChatGPT have also risen significantly, highlighting the website’s growing credibility. As AI-powered search continues to expand, maintaining and building visibility in this space will become increasingly critical for driving future growth.
Verallia’s excellent results serves as a testament of our commitment to delivering excellent marketing for manufacturers.
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Verallia UK aimed to enhance its social media presence to reflect its leadership in sustainable glass packaging. We developed a content strategy that highlighted Verallia’s commitment to innovation and sustainability, engaging both industry professionals and eco-conscious consumers.
Our approach emphasised storytelling, showcasing Verallia’s expertise and dedication to a sustainable future. This strategy not only increased brand visibility but also positioned Verallia as a thought leader in the glass packaging industry.
As a result, Verallia’s LinkedIn has achieved a steady growth in followers, but due to reworking of creatives and the introduction of video, engagement rate has soared 147%, showcasing that the content resonates more deeply with their audience.
To support Verallia UK’s growth and strengthen their connections with industry professionals, we developed a targeted email strategy focused on engagement and lead generation for key product lines like ECOVA and Vista by Verallia to prospective clients.
Our approach combined carefully segmented mailing lists, with selective email tops on key product lines to enhance engagement and conversion. We developed automated marketing funnels to guide recipients through the buyer journey, from awareness to conversion, by nurturing leads with compelling calls-to-action and valuable insights.
Halston B2B has transformed Verallia UK’s digital presence with measurable results. By attracting higher-quality audiences, our content has strengthened credibility, cemented sector authority, and directly contributed to new business growth.
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