Recordsure needed to establish themselves as a leading authority in the mortgage market while generating qualified leads in both UK and Australian markets.
The challenge was to cut through the noise in a highly regulated industry and position Recordsure's unique RegTech solution as essential for modern financial services organisations.
We developed a comprehensive lead generation campaign centred around establishing thought leadership through high-value content, targeting mortgage advisors and financial service providers across two key markets.
Technical Copywriting
Developed two comprehensive whitepapers examining the UK and Australian mortgage markets, featuring critical industry insights including Brexit implications, remote working challenges, commercial letting market dynamics, and pandemic-driven customer support scaling requirements.
Brand-Aligned Creative
Created materials from the whitepaper design to the LinkedIn Ads that strictly adhered to Recordsure’s brand guidelines, ensuring consistent branding across all touchpoints.
Cro-Optimised Landing Pages
Designed email-gated content pages to maximise conversion rates and capture high-quality lead data. These were consistently A/B tested and refined throughout the campaign.
LinkedIn Advertising Campaign
Targeted decision-makers in financial services with precision-focused ad campaigns.
Organic Social Media
Produced video animation content to increase engagement and brand awareness, driving users back to the landing pages to download the whitepaper
Recordsure’s unique value proposition led us to identify their niche target market, mortgage advisors and financial service providers. With this in mind, we set our sights on placing PR articles in key industry specific publications to build up the awareness and their unquestionable authority with their targeted demographic. Highlights of our PR placements include hard working, lead-inducing articles in Fintech Futures, Mortgage Finance Gazette, Fintech Finance, and The Fintech Times.
We orchestrated a comprehensive webinar strategy that positioned Recordsure's expertise directly in front of their target audience. Our full-service event management approach included strategic planning and content development, technical platform setup and testing, comprehensive promotional campaigns across multiple channels, and attendee and speaker management. The webinar served as a powerful lead magnet and relationship-building tool, allowing Recordsure to demonstrate their thought leadership in a live, interactive format while capturing high-intent prospects including KPMG, Habito, NM Mortgages and Natwest.
The campaign’s success lay in combining technical expertise with strategic market positioning. By creating genuinely valuable, research-backed content that addressed real industry challenges, we transformed Recordsure from a RegTech vendor into a trusted market authority. The dual-market approach (UK and Australia) significantly expanded their addressable market while the integrated PR and digital strategy ensured maximum reach and credibility.
Through this holistic, targeted campaign for mortgage and financial institutions, Recordsure gained…
53
MQLs Generated
13
New Business Conversions
85%
Increase in Website Visits
2,310
Website Visitors from LinkedIn Ads
Halston B2B were pivotal in our quest to inspire our brand and penetrate our newly identified target market. Without the vital expertise in PR and content, brand personification, and digital marketing, we couldn’t hope to excel in promoting thought-leadership and as a result, influencing and impacting our target market in such a way as we have.
Halston B2B understand our brand and are passionate about our industry, in a way that no other marketing agency have come close to.
Steven Hewlett-Light
Head of Product Delivery, Recordsure
