Aquaspersions manufactures world-leading aqueous dispersions and emulsions, supplied to a global market. Having previously partnered with Aquaspersions, they were keen to come back to us when Chemspec Europe 2026 came around.
The brief was clear: turn up to one of the chemical industry’s biggest exhibitions ready to win new business, with their tolling capabilities front and centre. That meant the creation of various exhibition marketing materials, including four brochures and a 4x3m shell scheme stand. With the copy, design, print and logistics all handled by our team, end-to-end in a matter of weeks.
Aquaspersions work in highly technical territory, and the copy had to respect that. Get it wrong and you lose credibility with exactly the people you’re trying to win over. We worked shoulder to shoulder with their team — getting every claim accurate, every dispersion name and property right, and every word landing the way they wanted it to.
Across four brochures and a seven-panel stand, the job was the same: make complex chemistry compelling. The stand had two things to do at once: introduce Aquaspersions to prospects who’d never heard of them, and put their tolling capabilities in the spotlight. Concise enough to read in passing. Sharp enough to start a conversation.
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Aquaspersions had a strong brand online. The brochures took it off the screen and onto the page. A set of four physical assets to show off their expertise, bring prospects up to speed, and back up their standing in the industry.
Working closely with their team, we built a visual language that felt unmistakably theirs and was made to keep working long after the show.
Now for branding the exhibition stand. It had a job to do; spell out their capabilities, specialist expertise and target sectors, and sit alongside the brochures on the table. We carried the brochure design language straight onto the stand, so whether a visitor picked up a brochure or walked the floor, it all felt synonymous.
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From the first conversation to finished, printed materials, the whole project came together in a few weeks – copy written, design done, everything printed and shipped to the factory before the team set off for Germany.
Aquaspersions were delighted with the result, praising both the words and the look of the finished brochures and stand. The kind of work that gets you invited back.
We engaged Halston B2B at very short notice to create several new brochures and stand graphics for a forthcoming exhibition. The exhibition was just over a month away which meant a very tight deadline to get everything produced!
The Halston team pulled out all the stops and delivered on time and on budget. We were very pleased with outcomes and would certainly use them again but perhaps with less time pressures.
Dr Mark Moody
Strategic Key Account Manager – Aquaspersions
"We engaged Halston B2B at very short notice to create several new brochures and stand graphics for a forthcoming exhibition. The exhibition was just over a month away which meant a very tight deadline to get everything produced!
The Halston team pulled out all the stops and delivered on time and on budget. We were very pleased with outcomes and would certainly use them again but perhaps with less time pressures."
Dr Mark Moody
Strategic Key Account Manager – Aquaspersions
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