To address these challenges, we partnered with AW Hainsworth to design a bespoke, future-proof sustainability report template. The project was led by Ewan, our Creative Executive, Jess, our Group Head of Digital Communications and Insight, and Nicole, our Head of Client Services.
Focussing on:
Driven by the passion of their Managing Director, Amanda McLaren and their newly developed sustainability team, AW Hainsworth was looking to elevate their sustainable reporting and communication. Whilst they currently sit under the threshold of many regulations, AW Hainsworth chose to be proactive when it comes to their ESG responsibilities.
They sought out the expertise of Halston B2B to guide them on their latest Sustainability Report from both a content structure and creative perspective. To establish a structure that would encompass all key aspects relating to ESG, our team ran a collaborative session that uncovered:
Collating all of this insight allowed us to develop three variations of content structures for the AW Hainsworth team to choose from. The structures included a detailed breakdown of each section and guiding them on content population, alongside content suggestions.
In summary, the new sustainability report template has empowered AW Hainsworth to communicate their environmental and social commitments with greater clarity and impact:
"I think lots of companies would benefit from having the Halston B2B team restructure how they report, we found it really useful."
Charlotte Law
Head of Marketing, AW Hainsworth
