In 2022, Verallia Group completed the acquisition of long-standing Halston B2B client, Allied Glass, turning it into Verallia UK. With this change, our team was tasked with building an engaging internal communication strategy to bring the new Verallia UK workforce into the fold and increase positivity around the acquisition.
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Each month we created two different printed posters that were placed around Verallia UK’s offices and factory environments. Depending on the monthly campaign, posters could range from simple tips and tricks to business announcements or even H&S information. A light amount of copy was included on the posters, with simple but engaging graphics due to the nature of where the posters are placed.
A variety of tv screens were created each month, with one animation. The TV screens were placed around the factory and office environment, with a set schedule of screens running throughout the day. Each month we created a range of captivating TV screens to announce business and staff news, tips and tricks, competitions and fun days of the year. These ranged from national ice cream day to important health awareness days. Every month these were updated and changed to create variety and ensure all employees were kept in the loop.
Taking information provided by Verallia UK, we create quarterly branded physical newsletters that are posted to 638 employees’ home addresses. Our content team curates the copy into Verallia’s tone of voice, whilst our creative team creates the look and feel by arranging the copy and adding relevant photos. Each newsletter celebrates all business and team news from the previous quarter, which engages all employees and their family members. As well as featuring new bottles and any important updates.
In conjunction with the other internal comms activities, each month we created and sent a fun and engaging email in Verallia’s branding to personal employee’s email addresses. Email topics included:
Important updates
Each email was aligned Verallia’s company values and resonates with their employees and family members.
Our main creative objectives for Verallia UK’s internal communications are to provide VeraIlia UK and their employees with engaging, memorable content that creatively communicates important information whilst:
"When Halston took over our internal communications, they introduced the idea of incorporating monthly animated videos alongside our static images, injecting vibrancy into screens across our different locations. These videos consistently excel in amplifying our internal promotions and effectively conveying the messages we aim to deliver. Whether it’s commemorating International Women’s Day, raising awareness for Stress Awareness Month, or reinforcing our core values, these videos not only serve as engaging celebrations but also as powerful reminders. We love the ingenuity behind this strategy and always look forward to seeing the videos on our screens every month!"
Sara Tucker
HR Director, Verallia Group
"When Halston took over our internal communications, they introduced the idea of incorporating monthly animated videos alongside our static images, injecting vibrancy into screens across our different locations. These videos consistently excel in amplifying our internal promotions and effectively conveying the messages we aim to deliver. Whether it’s commemorating International Women’s Day, raising awareness for Stress Awareness Month, or reinforcing our core values, these videos not only serve as engaging celebrations but also as powerful reminders. We love the ingenuity behind this strategy and always look forward to seeing the videos on our screens every month!"
Sara Tucker
HR Director, Verallia Group
Our team specialise in tailored internal communications that are positioned to resonate. Speak to our team today.
