We were challenged by the internal Comms team at PPG, to not only work on digitalising but streamlining the way in which company information, stories and updates were shared within the EMEA region.
The PPG People blog was born, alongside the brand new PPG People X, Facebook, YouTube and Instagram accounts where inspirational stories from the entire region were shared and engaged with.
With 16,000 employees across 12 countries and eight languages, PPG faced a significant communications challenge. Its long-standing printed publication, PPG People, needed to make the move to digital, creating new opportunities to share company news, celebrate its people and engage employees across EMEA.
We helped take PPG People to new digital heights through a considered content strategy and engaging blog and social media activity. Within a year, the work exceeded client expectations and earned a BOC Gold Award for Brilliance in Employee Engagement, demonstrating how a well-planned digital approach can give internal communications greater reach and impact.
16,000
Employees
12
Countries
8
Languages
After working with the brand and achieving above and beyond their expectations within their internal comms, we were invited to also support with their corporate sponsorship of the Omega Golf Masters in Switzerland.
The Halston B2B team were onsite throughout the whole of the festival in the Swiss Alps to catch every moment and post live across digital channels.
We also worked with the team at PPG to launch their very first Coatings Innovation Summit, an opportunity to share their cutting-edge technologies with customers and VIP guests.
4,500,000
Users reached on social media
11,000
Social media audience
65,000
Sessions on site
77,000
Video views
Halston B2B has been integral to the launch of digitalisation of our internal comms, from strategy and content creation to the launch of our social media campaigns and social advertising.
We’ve seen unprecedented uptake and engagement within PPG across the whole of the EMEA region.
Ken Armistead
Director of Corporate Comms, PPG EMEA
From engaging employees across your business to building meaningful connections through corporate sponsorship, we bring strategic thinking and creative execution together to help your communications make a lasting impact.
