When ExR Education first approached Halston B2B, they faced significant digital marketing challenges. Their entire online presence consisted of just one page on their website, with no visibility in search results for key medical VR terms. The company had no existing content strategy and lacked any educational or promotional materials to demonstrate their expertise. Additionally, they had limited brand awareness within the medical technology sector, making it difficult to establish credibility with potential partners and clients. The primary objective was to establish ExR as a thought leader in the medical VR space while dramatically improving their online visibility for relevant search terms.
We began by conducting comprehensive keyword research and competitive analysis to identify opportunities in the medical VR space.
Our team developed a strategic sitemap to expand the single-page website into a comprehensive resource, creating technology overview pages that explained VR applications in medical training and building persona-based landing pages targeting different user groups including NHS trusts, medical device companies, and educational institutions.
We implemented FAQ sections addressing common concerns about VR in medical education and optimised all content for key search terms including medical VR, medical training VR, VR in surgery, achieving significant ranking improvements.
Recognising that ExR needed to establish credibility in a highly specialised field, we introduced a sophisticated content strategy that included in-depth blog content featuring technical articles exploring VR applications in medical training, industry trend analysis, and educational pieces on surgical procedures and VR technology integration.
We developed highly technical case studies showcasing successful VR implementations, with detailed documentation of surgical procedures captured in VR. This content was crafted to reflect the expertise of Dr. Jonny Abbas, demonstrating both medical and technological knowledge. All content served a dual purpose, designed to rank in search results while proving expertise to potential partners at NHS trusts and medical device companies.
Starting with a single-page website and limited search visibility, ExR Education needed to establish its credibility in the competitive medical VR market.
We developed a targeted content marketing strategy combining SEO-led website copy, technical articles, case studies and PR to showcase its expertise and reach the right audiences.
The result was a stronger digital presence, increased organic visibility and a platform for sustainable growth.
83%
Increase in Monthly Users
14%
Onsite Conversion Rate
281%
Increase in Organic Traffic
To elevate ExR’s reputation within the medical technology sector, we executed a comprehensive PR strategy that focused on media relations and awards.
We secured coverage in leading medical publications including MedTech Insights and Digital Health, which generated valuable backlinks to strengthen domain authority while positioning ExR as industry thought leaders.
Our awards strategy involved identifying and applying for relevant industry awards, successfully achieving shortlisting for prestigious awards including the Global Good Awards in the Technology for Good category.
ExR Education’s success story could be your success story. Whether you’re in MedTech, SaaS, or any other B2B sector, Halston Marketing has the expertise to dramatically improve your digital presence and drive meaningful business results.
