From start to finish, the jam-packed event buzzed with valuable information from speakers and delegates.To empower attendees with instant answers, we created a readily available resource for all their queries, whether it was identifying the Net Zero Workshop's speakers or acknowledging the Business Panel's sponsor. This information was accessible both leading up to and during the event.
Delegates were able to gain a thorough understanding of the event in the lead up to the day, enabling them to plan their interactions and fully immerse themselves in conversations. The web app provided comprehensive details, such as:
Drawing on the success of the Nexus Anniversary Dinner at the end of last year, our events team understood the significant impact of web apps for events.
Due to the web app being built using the Glide platform, it allows accessibility from anywhere! By sharing a single URL, users can add a convenient shortcut to their home screen, granting immediate access to all content on any device with a web browser. This web app dynamically adjusts to fit any screen size and operating system, whether it’s a smartphone, tablet, or laptop, for effortless return visits.
As a result, our event communications team could efficiently provide delegates with all necessary information by simply embedding the URL in all marketing communications. This eliminated the need for extensive scrolling in emails and social media, offering instant access with a single click.
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Leveraging the established branding of the West Yorkshire Combined Authority, our Creative Lead strategically designed the complete visual identity for the event. This foundational design was then seamlessly extended to fully brand the web app. Every element, from the colour palette and typography to the iconography and overall interface design, was carefully crafted to echo the authority’s core identity.
This consistent application of branding across the web app not only delivered a striking “WOW” factor upon access but also ensured a cohesive aesthetic throughout all email communications, social media, and on-site event signage, creating a unified and professional experience for delegates.
The event app significantly elevated the attendee experience and proved to be an invaluable resource. Our data clearly demonstrates the high level of engagement and the substantial value it provided to our guests.
902
Users
9,300
App page views
147
Seconds of average engagement time per app user
The web app was a brilliant addition. It made accessing information so easy, and it genuinely felt like a valuable tool that enhanced the entire event.
Jennie Holdstock
Strategic Lead, West Yorkshire Combined Authority
Give your delegates more from your next event with a bespoke web app designed around their experience.
