Exhibition Marketing for a Cold Chain Electrical Contractor

Ben Wood Group

Ben Wood Group specialises in industrial and hazardous area electrical contracting, supporting businesses operating in demanding environments, including the cold chain sector.

With Cold Chain Live 2026 taking place in Telford, the brief was to create an exhibition presence that showcased the breadth of Ben Wood Group's expertise and gave visitors a clear reason to stop and start a conversation.

We delivered a complete suite of exhibition marketing materials, bringing everything together under one consistent creative direction, we helped Ben Wood Group make its mark on the exhibition floor.

A Stand Designed to Make an Impression

An exhibition stand needs to do more than look the part. It needs to communicate what a business does, highlight its specialist capabilities and create an environment that encourages conversation.

We designed Ben Wood Group's bespoke 4x4m exhibition stand around its racing red, white and Prussian blue branding, incorporating illuminated features to draw attention to the company's name and create a strong visual presence.

The layout brought together its core services, including industrial electrical contracting, hazardous area expertise and commercial solar, using clear messaging and dedicated display areas to make its capabilities easy to explore.

For the print and installation, we worked with our client Imageco, using its innovative Exhibox exhibition stand system. Made from lightweight Xanita board, it offered a more sustainable alternative to traditional exhibition stand materials.

Marketing Materials That Keep Conversations Going

An exhibition is often the starting point for a business conversation, but the right printed materials help keep it going long after visitors leave the stand.

We designed a suite of brochures and business cards for Ben Wood Group, bringing its branding and messaging together in professional, consistent marketing collateral.

From the initial creative development through to print sourcing, we ensured the materials complemented the wider exhibition stand design while giving the team something tangible to share with prospective customers.

Designed to support conversations at Cold Chain Live and beyond, the materials provided another way to communicate the company's specialist services and expertise.

Bringing Technical Expertise to Life Through Video

Static graphics can only tell part of the story. Video provides another way to communicate a company's capabilities, bringing its services and expertise to life through engaging visual content.

We developed a bespoke video for Ben Wood Group's exhibition stand, taking the project from initial copywriting and creative development through to storyboarding, planning and design.

Created specifically for the stand's display screen, the video gave visitors another way to explore the company's offering, supporting the wider exhibition messaging and bringing the brand to life beyond printed materials.

Presentation Design That Carries the Brand Further

An exhibition presence doesn't stop at the stand. When speaking opportunities are part of the programme, presentation materials need to feel just as considered as the wider brand experience.

We designed the slide deck for Ben Wood Group's talk at Cold Chain Live, carrying the exhibition's visual identity through to the presentation.

By aligning the slides with the wider creative direction, we helped ensure a consistent brand experience, whether visitors were exploring the stand, watching the video or listening to Ben speak.

Complete Exhibition Marketing, Delivered

From bespoke stand design and printed brochures to video production and presentation design, we brought together a range of marketing services to support Ben Wood Group at Cold Chain Live 2026.

The result was a cohesive exhibition presence designed to showcase the company's technical expertise, support its team on the day and provide professional marketing materials that could continue working beyond the exhibition itself.

I'd just like to thank you all for your hard work and a lot of patience in getting our stand designed and brought to reality!

It is much appreciated, and it did us well. Definitely worth it!

Ben Wood

Managing Director, Ben Wood Group

I'd just like to thank you all for your hard work and a lot of patience in getting our stand designed and brought to reality!

It is much appreciated, and it did us well. Definitely worth it!

Ben Wood

Managing Director, Ben Wood Group

Planning Your Next Exhibition?

From exhibition stand design and printed marketing materials to video production and creative support, we bring the right services together to help your business make more of every exhibition.

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