Our work with Alan Gallacher and Megan McElroy, two of the events and communications teams at Nexus, kicked off in February 2024. The date for the Nexus Anniversary Dinner was set for November 2024, so we had nine months to conceptualise, plan, and deliver an evening to remember.
Our brief for the B2B event was simple: an exciting, large-scale gala dinner to showcase Nexus’s core value – that ‘innovation starts with conversation’. Nexus was keen to make sure the evening had everything guests needed to continue and spark new conversations, so the main focus of the dinner was allowing people plenty of time and space to connect with one another.
The guestlist was invite-only, including:
-All Nexus members and teams
-The wider Nexus business network, like alumni from the University of Leeds
-Guests of honour, like regional MPs
The Nexus Anniversary Dinner was held between from 6pm on Friday 15th November 2024 at New Dock Hall in Leeds city centre.
332
Attendees
419
Registrations
80%
Attendance Rate
As part of our pitch to win the tender, we presented our idea for how the Nexus Anniversary Dinner should run. Alan and Megan were pleased with the initial idea, which we then worked with them on to develop into the end concept.
It was then over to our team of B2B events specialists who developed and managed:
Working with our main events partner, Imageco, and others, we designed and built several branded assets to elevate the aesthetic of the Nexus Anniversary Dinner and make the setting one to remember.
These included:
*All cards left at the end of the event were collected and have since been planted in Nexus’s Green Garden.
Combined with the lighting, audio, and visuals that were on display throughout the evening, New Dock Hall was transformed into a setting that truly set an impressive and special scene for the occasion.
“What a night at the Nexus Anniversary Dinner! And what a way to celebrate five years of Nexus. A huge thank you to each and every person who came along. Innovation really does start with conversation.
We absolutely couldn’t (and wouldn’t!) have been able to do it without our absolute baller event and marketing partners, Halston B2B, and the direction of Georgia, Nicole, and Eve."
Alan Gallacher
Senior Strategic Events Manager at Nexus
We also developed a no-code web app in-house to act as the hub of information for the event’s attendees in the lead up to the event, as well as during the evening itself.
From key timings and the seating plan to details about the keynote speaker and panellists, the app reduced the number of queries for both our team and Nexus’s, and helped make the evening run as smoothly as possible.
The app levelled up the event (if we do say so ourselves!), with the stats showing just how useful guests found it.
505
Users on the day of the event
4,800
App page views
152
Seconds of average engagement time per app user
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