About Us

A team of experts that are passionate about complex and niche industries.

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Services

Our experts work with you to curate holistic strategies encompassing a range of activities. Explore our full range of services.

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Industries

We work with some of the most technical, specialist and cutting edge industries in the world. Discover how we can support in your sector.

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Communications

Comms that Convert

Comms: Our Work

“It’s not what you say, but how you say it.” Communication is the foundation of instigating, developing, and maintaining successful B2B relationships. But it’s no longer as simple as choosing the right words to get across your brand’s message.

Your buyers are listening to podcasts, watching product demo webinars, reading the subtitles of an Instagram Reel. You know what you want your audience to hear. We know the messages most likely to resonate, and the comms channels you need to get them listening.  

Comms: Our Work

Strategic Communications

Successful B2B communications grow awareness of your brand through a recognisable and memorable narrative. You want your audience to have your brand name on the tip of their tongue when they’re ready to buy. But to do so, you need to be strategic in what you’re communicating and the channels you’re communicating through.

 We take a holistic approach to all comms, looking at every single touch point your audience has with your branding – and what’s missing. B2B relationships don’t need to be transactional – trust is their foundation, and your audience needs to feel like they’re an extension of your brand. Welcome to the world of strategic comms.

Strategy

Content Marketing

The B2B world often forgets that it’s a person opening your brand’s latest marketing email or giving your brand’s LinkedIn page a ‘follow’, not a business. Whilst your content’s purpose is to inform your audience, it should also be serving the purpose of inspiring them.

Whether it’s a monthly blog series on a topic that’s dividing your sector or a series of animations for socials that tell the story of your recent acquisition, your content needs to resonate. And it needs to be consistent.

Content

Social Media Communications

Clicks, shares, likes, engagements, views. You name it, there’s a metric to measure almost anything on social media! Each day, the power of these analytics grows, becoming more integral to B2B business strategy.

The line between personal and professional social media use is getting blurred– your target buyer might be posting a photo from their weekend one minute, and searching for new SaaS vendor the next. Interacting with your audience where they are is key to effective B2B communications. Our social media whizzes are here to give your brand a real presence on the social scene, developing an engaged and loyal following.

Social Media

B2B Email Marketing

It’s one of the more direct channels of communication, yet one of the most versatile. Email marketing is your ticket to getting your message right in front of your audience, whether they’re a new subscriber to your brand’s newsletter or a client receiving comms about a service update. But an email’s only as useful as the relationship it nurtures and ideas it inspires.

Our data-led approach to B2B email marketing means we continually tweak and test campaigns to make every subject line open worthy, and every email delivered brimming with content that works to convert.

Email Marketing

PR in a B2B World

Public relations (PR) is literally the art of good communication. Making it a non-negotiable activity in your B2B marketing mix!

From celebrating your latest funding round wins in local and national press to putting your brand on the global stage with buzz-worthy industry awards and recognitions, our PR team are here to not just tell your story. But get your audience invested in it. 

PR

Copywriting

People see thousands of words every day. But what does it take for them to actively read them, instead of continuing to scroll? Successful communications stem from copywriting that charms, whether that’s the opening line on your website or the script for your next product explainer video!

Our copywriters blend audience insight, sector nuances, and copy flair to craft your brand’s tone of voice, sharing messages that hit home with your audience time and time again. 

Copywriting

Impact and Sustainability Reports

The world’s moving towards a greener future, and businesses are key players for making positive change. Impact and sustainability reports are rising in popularity, becoming more integral to key conversations and decisions in the B2B sphere.

They’re your opportunity to showcase the work you’re doing to reduce the carbon footprint of operations and set out your blueprint for future steps. Like all B2B communications, honesty and transparency are core to impact reports – it doesn’t serve to exaggerate the truth, and certainly not greenwash. Our copywriters collaborate with you to develop a sustainability report that’s a mirror image of your achievements, and one that inspires future sustainable action.

Impact & Sustainability Reports

Our Communications Work

Like what you’ve read? See our B2B communications activities in action!

01 Software Technology
  • B2B Marketing
  • Content
  • PR
  • Strategy
  • Whitepaper

Recordsure

A Brand Supercharge

Recordsure are a forward-thinking, FinTech innovator. Their solution is designed to automate the transcription of highly technical, detail orientated financial services meetings. The industry disrupting technology utilises AI and machine learning to learn the various, sector specific terminology used frequently in such meetings. Recordsure adopt natural language processors to ensure their automated-transcription solution never misses a beat.

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02 Education
  • Branding
  • Collaboration
  • Content
  • Design
  • Digital Marketing
  • Email Marketing
  • Events

Engaging Emails for The Circular Life with Sustainability Partnerships

Sustainability Partnerships, one of the brands under our Halston Group umbrella, was launched to help drive and accelerate the sustainability agenda within the NHS.

Last year, Sustainability Partnerships were approached by The Circular Life to promote their upcoming programme in leadership for those working in the climate and healthcare space through a range of content and specifically, a targeted email campaign.  

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03 EdTech
  • Competitor Analysis
  • Content
  • Email Marketing
  • Events
  • Market Research
  • Persona
  • PR
  • Social Media
  • Strategy

Every HR

Championing Digital Change for the Education Sector

Every® is a leading provider of compliance and human resources management solutions for the education sector. Their user-friendly, practical software has been developed to maximise efficiencies across schools and multi-academy trusts (MATs) nationwide. 

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04 Glass Manufacturing
  • B2B Marketing
  • Branding
  • Content
  • Creative
  • Email Marketing
  • Internal Communications
  • Manufacturing

Verallia UK Internal Communications

Boosting Employee Engagement with Effective Internal Communications

In 2022, Verallia Group completed the acquisition of long-standing Halston B2B client, Allied Glass, turning it into Verallia UK. With this change, our team was tasked with building an engaging internal communication strategy to bring the new Verallia UK workforce into the fold and increase positivity around the acquisition. 

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Our insight

SERIOUS ABOUT YOUR COMMS?

Let’s talk!

Call us: 0113 350 2038

Email us: info@halston.marketing

Or visit us!

We’d much rather get to know you face to face, so head out to Chapel Allerton and we’ll make sure the kettle is on.

Halston Group,

Block D, Grove House

Mansion Gate Drive,

Chapel Allerton,

LS7 4DN

HB2B Contact Us

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