SEO and AEO

Search has split in two. Buyers still Google you, but they’re increasingly asking ChatGPT or Gemini the same question and reading a summarised answer instead of a list of links. Writing for both means structuring copy so search engines can rank it and AI answer engines can lift it cleanly, without losing the tone that makes it sound like you. Our digital communications team, led by our AEO and GEO specialists, builds this into every page and article we write, rather than treating it as an SEO add-on at the end.

Sales and Marketing Materials

The best website copy in the world won’t close a deal on its own. Your sales team needs brochures, one-pagers, pitch decks, and proposal content that back up every claim your marketing makes, written so a technical buyer trusts them and a commercial one acts on them. We write these alongside your website and content, not as a separate job handed to someone else, so the story stays the same from first click to signed contract. 

Industry reports

Long-form work, like sustainability reports, sector reports, and research-led whitepapers, is where technical credibility really gets tested. These documents get scrutinised by procurement teams, investors, and journalists, so they need the same rigour as an engineering spec sheet and the same clarity as a good story. We build them from your real data and research, not a template with your logo dropped on top. 

Your B2B Copywriting, Covered

Halston B2B all your copywriting needs: email campaigns, social media, landing pages, opinion pieces, product, and technical documentation.  

We’re not a copywriting agency bolted onto a bigger business; copywriting sits inside a full-service marketing team, so whatever we write is already working alongside your SEO, your PR, and your paid campaigns. 

Frequently Asked Questions