Don’t take it from us – B2B marketing strategies from our network
Last week we published a blog on B2B marketing tips and strategies that you can implement straight away. This week, we thought we’d canvass The Halston Network to find out what other companies are doing to create dynamic, engaging campaigns that cut through the noise.
Recordsure offer a cutting edge RegTech solution for the finance industry and have a global presence, from the UK to Australia, we spoke to their Marketing Manager, Joe Pearce who shared some pearls of wisdom:
“For me, the key thing dominating at the moment is Coronavirus – sorry for being so unoriginal!”
Naturally this is disrupting entire industries and making many traditional marketing channels completely obsolete for the time being, which is forcing marketers to rethink their strategies. Remote working means target audiences won’t be reachable by face-to-face meetings or physical events for instance. Meanwhile, many decision makers are finding their diaries clearer than usual leaving them potentially more receptive to fresh ideas and valuable content.
Essentially, many people are harder to reach, but if you can get through then now could be a good time to consider new possibilities. It’s a big challenge, but get it right and there is huge potential to really engage with people, even if it’s looking at longer term ventures which won’t be implemented until after the storm passes. Also, online marketing channels are key at the moment and it’s a good time for ABM led strategies.
Daletech are an expert electronics manufacturer who have been trading right here in Yorkshire for over 30 years, we caught up with MD, Tracey Dawson:
“As far as we are concerned we are very aware that keeping our profile visible will be essential as we start to come out of this crisis. We want to become the go-to electronic manufacturer!”
Tracey is actually employing one of the tips from our blog post last week. celebrating your staff:
We have taken a board decision to talk about the people of Daletech and show who we are and what we stand for. We want to create a connection with our team and our potential customers – I actually believe that this will become an important aspect of marketing going forward – creating working partnerships focussing on a collective success.
It’s a hard time for everyone at the moment but recruitment, as an industry, have really been suffering. We’ve been learning how resilience, creative thinking and sheer northern determination have been driving awareness for Graft Talent from their Founder, Melanie Parker:
“I’ve really been trying to think creatively about how I can produce content that will give some value to Graft’s network.”
Mel has been writing blogs including tips for a challenging Job Search during the Coronavirus crisis. She’s also remained proactive by joining webinars to enhance her learning around marketing from experts and devising fresh strategies, taking opportunities to learn from her peers and industry experts.
Mel also produced a really interesting thought piece on Graduates in the midst of the Coronavirus for the Yorkshire Post.
Another great tip from Mel is to gather as many recommendations on LinkedIn as possible as well as taking some time to create engaging social media collateral to share. She’s also reiterating our advice by setting aside some time to make fresh connections looking for collaboration opportunities!
YFM Equity Partners back teams and invest in small businesses across the UK, Mike Clarke Investment Director has been working on more of a direct approach to his client relationships!
“My best marketing tip at the moment was that I sent all my contacts a box of 12 beers from North Brewing Co!”
Don’t get me wrong, this is by no means a flippant statement. Mike has employed a pretty shrewd tactic here, not only is he keeping his brand in the minds of his clients, he’s doing so with a well-loved Yorkshire brand! His note is a particularly nice touch:
“Hope this helps make lockdown a little more bearable”
Have you been working on any left field B2B marketing tactics recently? We’d love to hear from all of our network and continue to share advice on creating and maintaining meaningful relationships. If you’d like to chip in to our next round-up, email firstname.lastname@example.org.