Insufficient training, disconnected infrastructure, and resistance to change have long been three core barriers to schools and MATs reaping the potential of EdTech. Add to that recurring budgeting issues and growing recruitment-retention concerns, and adopting education technology often slips down a school’s priority list. Despite the library of opportunity you and we know it equips staff and students with!

To promote your EdTech effectively, you need a marketing strategy that shifts the buy-in and use of your technology from ‘option’ to ‘priority’ on a Business Manager’s to-do list. That’s for us to educate you on.