Marketing for education technology
Did you know more than 6 in 10 B2B transactions begin online? The copy that sits on your website, social media channels, and within your PR is one of the most powerful arms of your EdTech marketing mix.
Our copywriters work with you to develop content with consistent and recognisable messaging and tone of voice frameworks, from insightful blogs and client case studies to paid social campaigns. Knowledge underpins the copy that we write, resulting in content that resonates with your audience and strengthens your brand’s authority in the sector.
Your B2B website can only generate business if it’s findable and enjoyable for your audience to use. Website development is an ongoing marketing activity, whether that’s making copy tweaks to optimise the site for search engines (SEO) to a complete branding and site map redesign.
When it comes to website development, our specialist content and creative teams are both focussed on one thing. Producing a site that doesn’t just attract your target audience of education executives, but keeps them there.
We know that the education sector has a thriving events scene. And we know that they continue to be one of the most tried-and-tested ways to forge connections and develop leads with your core decision-maker, school SBLs.
Our entire team is here to support your EdTech with every aspect of events. From designing pull-up banners and promotional brochures for use on the day, to the behind-the-scenes administration of booking conferences and securing speaker slots, we’ll help you get the most out of your event marketing with our sister brand, Mercury.