Copywriting is King
When you think about B2B sales literature, what comes to mind? We’ll take a guess at product brochures and brand booklets, or flyers about your up-and-coming service.
You’re not wrong, but this is sales literature in its basic form. At Halston B2B, we take sales literature seriously, meaning there’s nothing basic about it!
Memorable sales literature is so much more than spreading copy and diagrams across pages and calling it a brochure. The copy is there to spark an idea, initiate a relationship, and educate your audience on your brand – namely, how it overcomes their pains and challenges.
Sales literature doesn’t replace marketing. Marketing doesn’t replace sales literature. They’re there to support one another, and influence your audience to want to know more.Copywriting