About Us

A team of experts that are passionate about complex and niche industries.

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Services

Our experts work with you to curate holistic strategies encompassing a range of activities. Explore our full range of services.

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Industries

We work with some of the most technical, specialist and cutting edge industries in the world. Discover how we can support in your sector.

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WEBINARS

Connect With Your Audience

B2B webinars put you directly in front of your target audience, offering you tangible opportunities to amplify awareness of your brand and grow relationships. They’re the go-to platform for remote product showcases and thought-provoking panel discussions.

So, do webinars feature in your B2B marketing strategy?

Stats that Speak for Themselves

The brands and people joining your B2B webinar aren’t cold leads – they’re lukewarm, if not hot!

Webinar attendees actively choose to join a live session or watch it back on-demand because they’re interested in the topic you’re talking about or the service you’re promoting.

And with conversion stats like these, you can see why B2B webinars are a no-brainer for your marketing mix!

Did you know…

0 percent of webinar attendees go on to purchase the service or product that’s being promoted?!
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Engage Your Audience

The last few years have seen webinar platforms advance into more flexible systems designed to help you reach, engage, and bring attendees back for more.

Whoever they are and wherever they are, B2B webinars are an uncontested way of communicating with your target audience, free from the strain of face-to-face meetings!

Strengthen the relationship you hold with customers by sharing industry insight and product/service know-hows.

  • Add value to your brand offering through regular, relevant contact
  • Create a pool of highly-engaged customers that’ll champion your brand for you

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B2B Webinar Strategy

All Halston B2B strategies are designed from an in-depth understanding of who your audience is and why your brand is integral to their business.

From here, we’ll strategise the marketing routes we know will connect you to them, including the style of webinar you choose to run.

Showcase your product or service in all its glory on a webinar that’s free of the typical logistical barriers!

Educate your audience on what makes your brand’s offering above and beyond the rest on the market, using personality to make the webinar more of a value-added conversation than a cold sales call.  

Sales Literature 

Be the host with the most through a discussion led webinar that’s bursting with insight and expertise for your attendees!

Whether you’re introducing industry specialists or collaborating on a ‘live’ case study with a customer, panel discussions put your brand at the fore of conversation in your sector. 

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Industries

Promoting Your Webinar

Our B2B marketing specialists will strategise the most effective ways of engaging your brand’s target audience to drive high-quality registrations to your webinars. Think: 

  • Email marketing campaigns 
  • Social media promotion 
  • Dedicated website pages 
  • PR (like thought-leadership articles) 
  • Paid media (like advertorials, e-shots, and social ads)
Communications

B2B Webinar Support

Getting you the registrations is one string to our bow – helping you give them the most enjoyable experience possible is another!

We’ll:

  • Advise you on the best webinar platform for your needs
  • Run pre-webinar test sessions to boost confidence
  • Provide technical support during the webinar to ensure it plays without a hitch

We’re here to make it all happen for you! You’ll also receive detailed reports on webinar ROI (like job titles of attendees and registrants to lead stats) and promotional performance to help refine your webinar strategy for the future.

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Ready, set, go!

Get in touch to start really connecting with your audience.

HB2B Contact Us

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