About Us

A team of experts that are passionate about complex and niche industries.

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Services

Our experts work with you to curate holistic strategies encompassing a range of activities. Explore our full range of services.

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Industries

We work with some of the most technical, specialist and cutting edge industries in the world. Discover how we can support in your sector.

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GreenTech

Marketing for a Greener Tomorrow

Case Studies

GreenTech is a dynamic and thriving sector, that is playing a pivotal role in building a more sustainable and resilient future. As we grapple with climate change, demand for sustainable products and services is driving businesses across the globe to adopt innovative GreenTech solutions.  

In a saturated market, it requires a strategic approach to communicate the value and innovation behind your green technology. To lead real change, you need a B2B marketing agency that can develop impactful marketing campaigns.  

Case Studies

Specialist marketing for GreenTech

Being heavily influenced by Government policies and regulations, even the smallest changes can impact stability, and growth, leading to uncertainty for businesses. As standard, we are immersed in your sector, therefore we are aware of upcoming policy changes and align your PR and comms accordingly, alongside being reactive to those unpredictable occurrences. 

 

Beyond this, we understand that securing market trust is key to delivering your solution on a global scale. Our skilled copywriters and creative professionals can effectively convey your GreenTech solution to build a strong brand presence across all channels to drive position change.  

Whilst there is a burning platform for change, many businesses are relatively early in their sustainable journey and are often unaware of your cutting-edge technology. As you strive to develop and implement sustainable solutions to address pressing global issues, overcoming misconceptions can be hindering. Clear and informative resources will help you bridge the knowledge gap and raise awareness of the benefits of your solution, through visual and written content. 

 

PR is a powerful tool for your GreenTech company to communicate the mission of your solution. Our PR team have a proven track record of positioning GreenTech companies as leaders and innovators in the growingly competitive market. Building high-quality thought-leadership articles placed in leading industry publications is a great way to build awareness of your green technology, alongside showcasing your expertise.  

 

Our GreenTech Expertise

GreenTech is an industry we are particularly passionate about and we understand how imperative climate action is. As part of Halston Group, we developed a GreenTech report in collaboration with 10 expert companies. Entering the GreenTech Era was an in-depth investigation into the technological advancements that are preventing climate change. It explored topics such as the history of GreenTech, climate funding, industry adoption and of course the emerging technologies.  

 

Read GreenTech Report

 

 

Case Study:

Hark – From Tech Start-up to Global Acquisition

View case study

A GreenTech Marketing Strategy

Whether you are a GreenTech start-up or an established company, our marketing expertise encompasses a wide range of players in the industry. At Halston B2B we will provide you with the tools needed to effectively convey your sustainable solutions to a global audience. Understanding the complexities of marketing GreenTech solutions, our experts specialise in curating robust strategies that are designed for business-to-business interactions.  

 

Working alongside you, we will identify your unique needs and pain points so that we can tailor our marketing outputs through high-quality blogs, in-depth case studies, striking social media and creative solutions, that focus on emphasising unique value propositions and building and maintaining trust in the GreenTech landscape. 

Strategy

GreenTech Long-Form Content & Resources

Long-form content and resources are impressive ways of giving potential clients in-depth insight into your technology and setting you as a thought-leader in your sector. Not only this, but if used alongside a targeted marketing campaign can act as a lead-generator for your sales team.  Our team are able to put together highly technical, long-form papers derived from extensive research and knowledge building. We ensure you are demonstrating to your audience the extensivity of your knowledge through insightful and even collaborative papers based on core topics of conversation in your industry. 

Long Form Content

Sales Literature & Pitch Decks

Whether you are preparing for a funding round or pitching to perspective clients, we can support your sales team with branded and thought-provoking material that help to demonstrate your core USPs and mitigate common sales barriers. These materials will distil the core elements of your green technology, while incorporating tailored messaging for the desired audience.  

 

 

Our insight

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