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A team of experts that are passionate about complex and niche industries.

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Our experts work with you to curate holistic strategies encompassing a range of activities. Explore our full range of services.

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No Code

Cracking the Code on No Code Marketing

No Code Lab

The no code/ low code movement is well and truly here, and it is democratising development for everyone. The emergence of citizen developers has created a swell of creativity and has seen the decentralisation of the power that comes with being able to code. Halston B2B has been immersed in this industry for years now, and we’re here to support all no code businesses and professionals in the marketing of apps, platforms, and services. 

No Code Lab

Industry Challanges

Many of your potential clients will only be familiar with bespoke development. So, when exploring the new world of no code, they may mistakenly think that no code does not offer the same level of flexibility in terms of features, design, and integration. Giving these prospects a view into the potential of your technology is vital. This can be achieved through story-led case studies but also through visual asset. Both static creatives and motion graphics – each of these will clearly demonstrate how no code solutions can be rebranded per company and video formats help to depict a user journey view of a project.    

 

Creative 

By 2030, the global no code/low code development platform market is expected to produce $187 billion in revenue. With adoption growing year-on-year and the rise of citizen developers, competition in the no code space is high, and making your technology stand out in the crowd can be difficult. As a B2B marketing agency, we can elevate your brand and assist you in outperforming competitors through a range of mediums, including in-depth competitor analysis. As part of our research offering, we can investigate your competitors’ website performance, alongside core marketing activities like social media and PR, to give you a unique view of how you place against your competitors.  

 

Research

Putting the UK on the No Code Map

Alongside supporting no coders in their marketing, Halston B2B is an enabler of the no code movement through our co-owned initiative No Code Lab. It is a community connecting like-minded enthusiasts with the ambition to open up the conversation around no and low code. Each year we host hacks that bring together no code experts and complete novices who are paired together to develop unique solutions in one day!  

 

No Code Lab

Case Study

Explore the TAAP case study to discover how we developed a new site to greater represent the extensive possibilities of their no code technology.

 

Knowing No Code

Cross-platform mobility. API integrations. Workflow modelling. Whatever extensive features your application or platform has to offer, our marketing team truly understands the ins-and-outs of no code to support you with expert-led marketing strategies that are focussed on lead-generation.  

By understanding your marketing, your technology, and your target audience, we can develop a holistic marketing strategy that incorporates core activities that your audience will engage with, alongside copy and assets that resonate with their needs. Each marketing strategy and campaign will have your objectives and KPIs at its core to ensure your marketing sits in line with your overarching sales strategy.  

For example, if you need to boost awareness of your brand, we can hone in on SEO and PR. Whereas if you have a smaller target market, we can focus on targeted campaigns including content and ads to get your company in front of those who need to see it.  

Strategy

Our insight

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