About Us

A team of experts that are passionate about complex and niche industries.

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Services

Our experts work with you to curate holistic strategies encompassing a range of activities. Explore our full range of services.

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Industries

We work with some of the most technical, specialist and cutting edge industries in the world. Discover how we can support in your sector.

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Sustainable Businesses

Building brands for a better tomorrow

 You are committed to making a real difference in the world, and we are committed to supporting your ambitions through marketing that prompts action.  

 We collaborate with clients who are guided by an ethical mission to pursue positive change. Our holistic approach to marketing enables you to achieve sustainable growth through leads curated by a targeted and engaging marketing strategy.  

Our Work with Sustainable Clients

A Strategic Approach

  • The journey to net zero is not a singular approach, and neither is your marketing. Halston B2B we take a holistic approach to your marketing, encompassing a range of activities that intertwine to deliver tangible results. To establish a strategy, we work with your team through a detailed onboarding process to: 
  • Determine your purpose, 
  • Identify our unique edge,  
  • Investigate competitors and target audience 

…all to curate a plan built for performance.    

Strategy

Sustainable Marketing Specialists

You may have the most sustainable offering on the market, but you can’t make a positive impact if no one knows about it. Through experience and expertise, we understand the needs and wants of your target audience. Therefore, we understand the activities and messaging that will resonate with and engage your prospective clients.   

We will work with you to develop targeted campaigns, whether that be LinkedIn Ads or tailored emails, to boost exposure of your sustainable message.  

Create marketing campaigns with intention and purpose. 

The world is changing, and people are becoming more acutely aware of the environment around them. And with that, they are demanding more from businesses, expecting transparent actions that deliver results. But amid greenwashing tactics, how do you ensure your business exudes authenticity?  

You make sure your voice is heard. 

Our communications team strategises stories that will help elevate your brand position, offer true sustainable authenticity, and gain exposure in key industry publications. We boost your green communications so that you can continue to make a difference.  

 

PR

Whilst longer form content is crucial to delivering the detailed insight that is needed for tracking sustainable progress, it’s not always the most digestible format for wide audiences. Incorporating animation into your marketing strategy can help elevate your sustainable message, whether it’s an animated infographic of your carbon metrics or a moving graphic of your upcoming targets.  

Our in-house animators collaborate with our copywriters to build animations with an impactful narrative that portrays your story of building a regenerative future.  

It’s a substantial tool to enrich your message!  

 

Animation

Establishing our Green Expertise

GreenTech is an industry we are particularly passionate about and we understand how imperative climate action is. As part of Halston Group, we developed a GreenTech report in collaboration with 10 expert companies. ‘Entering the GreenTech Era’ is an in-depth investigation into the technological advancements that are preventing climate change. It explores topics such as the history of GreenTech, climate funding, industry adoption, and of course the emerging technologies. 

GreenTech Report

Our insight

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Impact & Sustainability Reporting

Impact and sustainability reports are becoming increasingly crucial for business’ transparency in an ever increasingly eco-conscious market. Our copywriters and designers work alongside your internal sustainability team or external consultancy to curate a report that delivers your key metrics in an engaging and transparent way, accessible to all readers. 

 

Our content specialists have a breadth of knowledge in policies surrounding sustainable communications, alongside regulation and reporting standards in various regions. We work with you through every stage from concept to launch to ensure the report truly reflects your company’s position.  

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