About Us

A team of experts that are passionate about complex and niche industries.

Learn More

Services

Our experts work with you to curate holistic strategies encompassing a range of activities. Explore our full range of services.

View All

Industries

We work with some of the most technical, specialist and cutting edge industries in the world. Discover how we can support in your sector.

View all
Sustainability Marketing

Sustainability Storytelling for Businesses

Every business has a sustainable story to tell. Customers, investors, stakeholders, and employees increasingly expect companies to stand for positive change.

Sustainability marketing with a strong narrative showcases your commitment to the planet and society, building trust, attracting talent, and driving growth.

It’s not just the right thing to do. It’s the smart thing to do.

Start Your Story

Why Sustainability, Why Now?

Compliance

By law, large listed companies in the EU (listed with over 500 employees or more than €500 million in annual turnover) are required to produce an annual ESG report.

Change is coming for smaller companies and the time to act on your sustainable story is now.

Frameworks

To join a public sector framework in the UK, companies must have at least a Carbon Reduction Plan (CRP) in place, but this is just the start of your story.

See how we can support in making a real sales and marketing asset of your Impact and Sustainability Reports

“More than Half of Investors Say they Plan to Increase Sustainable Investments in Next 12 Months.”

Morgan Stanley – Sustainable Investment Interest on the Rise in 2024

Your investors will no longer see sustainability as a nice to have!

See how we prepped a GreenTech solution in Aerospace Manufacturing for investment.

“Three in four people believe that the S in ESG is important or very important when choosing an employer”.

PWC ESG Worker Preferences Study 2024

Your talent pipeline is the lifeblood of your business and staff are more likely to be attracted to your roles and are more likely to be retained if you’re engaging them on your sustainable strategy.

See how we develop Internal Comms for leading UK Glass Manufacturer, Verallia UK.

“A company that increases its ESG score by 10 points experiences an increase of approximately 1.8x in its EV/EBITDA multiple at point of sale.”

Deloitte’s Does a company’s ESG score have a measurable impact on its market value? Report 2024

Thinking of an exit? Think about your sustainable narrative!

Check out our Case Study: From Tech Start-up to Global Acquisition

Client Showcase: Sustainability Partnerships

Check out the sustainability animation we developed for Sustainability Partnerships, which works to introduce the brand and its aims in an engaging way.

Start Your Story

How Significant is Sustainability Messaging?

Now more than ever, sustainability is front and centre of everybody’s agenda. It’s not a trend, it’s an expectation – and it’s becoming far more influential in the world of B2B relationships.

Consumers are more inclined to pay more for products and services that are sustainable. And so the people behind the businesses your brand is targeting are also more likely to choose suppliers that are committed to sustainable actions, ethical working practices, and human rights.

But having these values isn’t enough. Brands needs to live and breathe their commitments to cut through the noise with authentic sustainability marketing and communications.

Did you know…

0 % of consumers are prepared to pay more for sustainability?
3 mockups of a brochure from Hark.

Sustainable Copywriting

Sustainable agendas, products, ambitions, services, values – people are swamped by sustainable marketing collateral daily. But the more ‘green’ messages they read and hear, the more savvy they become to instances of greenwashing.

Ditch the Greenwash

Honest Communications

The copywriting that bonds your sustainability marketing activities needs honesty at its core. Ambiguous comms or vague statements don’t only lack impact and commitment but are damaging to both your brand’s identity and relationships with key stakeholders.

For your brand to implicit trust and resonate with your audience, copy must be considered, accurate, and truthful. Our sustainable copywriters work with you to develop messaging that relays your story and ambitions that’s representative of your positive actions now and for the future.

Copywriting

Your Message, Our Expertise

Phrases like ‘carbon neutral’ and ‘net-zero’ are often used interchangeably. But did you know that ‘net-zero emissions’ doesn’t just consider carbon but all greenhouse gases?

‘Carbon neutral’ refers to balancing out the carbon footprint, whereas ‘net-zero carbon’ represents that from the start, no carbon emissions were released.

We combine your brand’s insight with our research to fulfil a range of sustainable copywriting and comms activities that grab attention through a desire to tell the truth.

Sustainable Businesses

A Fresh Identity

To make sure your sustainable story is heard, your brand needs to be seen. We’ll design a fully-fledged identity and narrative for your sustainable product, service, or complete business that’s reflective of your eco goals.

This works well for businesses that have:

  • A robust sustainability agenda/impact report 
  • Eco-specific products or services that are alternatives from what their client base would usually procure 
  • Evidence of active offsetting activities, and social and community initiatives
Branding

Sustainable Marketing Campaigns

For businesses that are looking to add sustainability as a thread to their comms or boost their current messaging, then campaign-based content is the place to start. Think: 

  • Developing a new sustainability plan or impact report 
  • Launching a specific eco-product line 
  • Getting involved with eco-days of the year (Earth Day, Green Building Week, World Water Day!)
Strategy

Brands Whose Sustainable Stories We’ve Told

Case Study:

Engaging Emails for The Circular Life with Sustainability Partnerships

View case study

Our Sustainability Marketing Insight

Let’s Get Your Sustainable Story Heard

HB2B Contact Us

Name
This field is for validation purposes and should be left unchanged.