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A team of experts that are passionate about complex and niche industries.

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SEO, AEO and GEO

Search doesn’t happen in one place anymore.

Your prospective buyers Google high-intent searches, they assess choices with Gemini or ChatGPT, or they review generative AI summaries. If your content isn’t built to show up across all search platforms, you’re invisible when decisions are being made. 

 We’ve spent years perfecting SEO strategies for high tech and industrial companies and we didn’t stop there. As the search landscape shifted, we moved with it. Our content team is already putting AEO and GEO to work, so your business appears at all key touchpoints. 

SEO: The foundation of search

The search landscape is changing, but the value of SEO isn’t. Every month hundreds or even thousands of users are searching for key terms relating to your services or products. And these high-intent, business-specific searches are vital to rank for.  

 Every one of our copywriters is trained in SEO. They produce a full range of content built to rank; all aligned to a dedicated SEO strategy we shape around you and the buyers you’re trying to reach. No guesswork. No generic keywords. Just content engineered to put you in front of the prospects. 

 

01 MedTech
  • B2B Marketing
  • Content
  • Technology

ExR

Operating a Content Marketing Strategy for a VR MedTech

Read more

AEO: Be the answer to AI prompts

More and more B2B buyers start with a prompt, not a search bar. They ask AI platforms to assess business choices against their criteria and are dealt a shortlist. You want to be shortlisted. To do so, you need AEO (Answer Engine Optimisation). 

 We analyse the prompts that matter most in your sector; the questions your buyers are asking, and the criteria they are setting. Then we adapt your content strategy around it, utilising answer-first phrasing in a plethora of content types that have all been built to surface in AI prompts. 

The Evolving Landscape of Search

0 % of AI summaries in Google search cite three or more sources
0 % of UK businesses now employ an SEO strategy
0 million active weekly users for ChatGPT
0 billion searches on Google daily
0 % question-based Google searches produced an AI overview

GEO: Authority-led content that AI trusts

Where AEO is about answering the question directly, GEO (Generative Engine Optimisation) is the bigger picture. Building the brand presence and trust that gets your content cited as an authoritative source in generative engine responses, wherever it lives on your site or off it. 

That takes a joined-up content and PR strategy that puts the thought leaders in your business front and centre, showcasing genuine expertise, and earning placements in the industry publications that carry weight. It’s the kind of work that builds authority over time and our specialists have years of expertise establishing thought-leaders in highly-technical fields. 

Establishing Thought-Leadership

FAQs

Look for specialists, not generalists. The best B2B SEO providers in the UK combine three things: genuine sector expertise, so they understand your buyers and your market; deep content capability, so they can produce material that ranks and converts; and solid technical SEO knowledge, so nothing on the back end holds you back. Ask for proof: case studies, results, and examples in industries like yours. If an agency needs you to explain your own sector to them, keep looking. 

Professional SEO consultants save you time, budget, and guesswork. They bring the expertise to target the right searches, the technical know-how to fix issues you might never spot, and the content skills to turn rankings into enquiries. You get faster results, fewer costly mistakes, and a measurable return rather than pouring budget into tactics that don’t move the needle. For B2B brands in particular, a specialist consultant understands long sales cycles and high-value, low-volume searches, and builds for them. 

Measure B2B SEO ROI by tracking the metrics that tie back to revenue, not just rankings. Start with organic traffic from high-intent keywords, then follow it through to leads, marketing-qualified leads, pipeline and closed business. Weigh the cost of your SEO investment against the value of the deals it influences. Rankings and traffic are good indicators, but revenue is the one that counts. 

Choose an AEO provider that already understands how AI platforms surface and cite content and how that differs from traditional SEO. The right partner will analyse the prompts your buyers are using and build answer-first content designed to be picked up. They will tie AEO it into your wider marketing strategy rather than treating it as a bolt-on. Look for a team that’s been working in this space as it evolves, with the content expertise to back it up.  

Stop being overlooked. 

Your buyers are searching right now. Let’s make sure they find you.

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