Modern manufacturing needs a modern marketing strategy to match. With the first port of call for your target B2B customer likely to be online, having an attractive and digital presence is staple to generating leads. And that’s where we come in!
From enhancing the user experience of your website to synchronising your brand’s aesthetic across social media, our digital marketing expertise combined with our deep knowledge of your sector provides you with a manufacturing marketing strategy that returns results.
For more than 5 years, we’ve been helping manufacturers across a range of sectors to amplify awareness of their B2B service or product through a range of digital content.
We get stuck in from day one, learning the granular details of your manufacturing processes and operations to create attention-grabbing visual content that resonates with your target audience. Think promotional videos, product brochures, Instagram Reels, and more!
CreativeNo matter the global scale or distinctive specialism of your business, we’ll integrate a variety of digital marketing techniques to refine your promotional channels and get you in front of your audience. But to do so, we need to make your niche our niche!
We mean it when we say we take research seriously. All HB2B marketing strategies start with analysis of your market, competitors, and target personas. We run collaborative fact-finding workshops to make sure we’re saturated with insight about what turns your manufacturing business’s cogs, and how we can best optimise opportunities.
ResearchWe’re listeners. Learners. Question-askers. Supporters. And we don’t sit idle!
Effective manufacturing marketing isn’t just about shining a light on what you’re doing now. It’s about the bigger manufacturing landscape!
Through a range of public relations activities, we can spotlight your knowledge of current trends, challenges, and predictions for the future, establishing your brand as a forward-thinking leader in the sector.
PRThe era of green manufacturing is upon us, and we’re excited to be on the journey to more sustainable activities with you! As the global green agenda progresses, so too are sustainability reporting requirements.
With the UK’s Sustainability Disclosure Standards (SDS) coming into play soon, effective communication of the steps your business is taking to a more sustainable future should be a priority on every manufacturing MD’s to-do list!
From Sustainability Reports to investigative whitepapers, long-form copywriting is our agency’s bread and butter. And these pieces of content are the ideal way of telling your brand’s sustainability story, from current achievements to future goals.
Read our GreenTech whitepaperExplore our portfolio of marketing for manufacturers, from developing new brand identities to supporting acquisitions and improving internal communications!
Allied Glass is a leading glass manufacturer specialising in both premium and propriety glass bottle production for the drinks industry. They pride themselves on being chosen to bring the world’s most prestigious brands to life through the art of glass design and manufacturing.
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Aquaspersions manufacture world-leading aqueous dispersions and emulsions which they supply to a global market. With the company’s 50th anniversary on the horizon, Aquaspersions approached us to design and develop a brand-new website that would better reflect their chemical expertise, company culture, and showcase their large array of innovative products.
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Due to JetSofts highly unique and specialised software solutions, they needed to strategically target potential and existing customers. But first, they needed to understand who they were.
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We were invited on a journey as PPG’s EMEA-based, printed, internal publication, PPG People, was taken to new, digital heights.
Just one year later our blog and social media channels not only went above and beyond the expectations of the client, they earned the BOC Gold Award for Brilliance in Employee Engagement.
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In 2022, Verallia Group completed the acquisition of long-standing Halston B2B client, Allied Glass, turning it into Verallia UK. With this change, our team was tasked with building an engaging internal communication strategy to bring the new Verallia UK workforce into the fold and increase positivity around the acquisition.
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