Engaging & Remaining Relevant During a Crisis

The Halston Network was created as an opportunity for us to collaborate effectively with our friends and clients. Now, we’re bringing back The Halston Network to share insights and innovative marketing techniques that focus on remaining relevant and engaging with your audiences, more importantly during a global crisis.

This week, we spoke to David Clark, Head of Marketing at BJSS, a leading technology and engineering consultancy for business. They collaborate to deliver complex, innovative technology, engineering and industry solutions that millions of people use every day. Here’s what David had to say about the strategies currently in place at BJSS:

• We rapidly transitioned our event calendar to 100% virtual, opening up our traditional events to global audiences, and using the recordings as collateral in themselves. (See our marketing fatigue blog to read more about using content as collateral)
• We also invested more into our content strategy, producing high quality gated content, partnering with other organisations, and creating engaging sales tools.
• We continue to focus heavily on internal initiatives – mostly at local level – to keep our internal audiences connected and engaged with one another.

Short, but sweet!

Interested in sharing your marketing innovations with us and our network? Get in touch!