How to Elevate Your Marketing Strategy
Having a marketing strategy gives you a forward-looking approach to your business plan. Strategic marketing helps you stay up to date with your customer base and help determine how you communicate with them. Through a combination of audience awareness, imagination and your business goals, our strategic experts can construct powerful campaigns for your business.
Why do you need to be strategic with your marketing goals?
According to a survey by Outbound Engine, 50% of 350 small and medium business owners did not have a marketing strategy in 2019. In our opinion, strategy is essential. Without it, you won’t have any direction that is tailored to your audience, so it won’t be as tactical or deliver the best return of investment. According to LinkedIn, not having a strategy allows other issues to surface, like not differentiating yourself in the market and failing to communicate your core values to your customers. If anything, not having a strategic marketing plan holds your business back.
As a company, we wouldn’t do marketing without a strategy. We like to provide a strategy that intertwines client’s niche industries, target audience and their core USPs. We all know that every company operates differently. Therefore, it’s our job to tailor bespoke and holistic strategies that work best for your business.
Our Process:
- Fact-finding sessions
It’s essential to understand your objectives and conduct research on your solutions. Our fact-finding collaborative sessions helps us understand your business and the market it finds itself in. This includes understanding your aspirations for your brand, your USPs, how you want to present yourself in the market and what sets you apart from your competitors. From these sessions, we get a real gauge of how your business operates and your vision for the future.
- Understanding your personas
Our persona session enables you to get into the mindset of your buyers. Understanding your target audience needs and pain points enables us to develop a tactical strategy that encompasses a range of marketing activities with core messaging running throughout that resonates with your target audience. Once we understand your detailed target personas, we will suggest the most appropriate marketing channels and activities for each persona. This will boost engagement and increase the possibility and quality of leads.
- Competitor Research
Many markets are becoming inundated with competitors, with new entrants repeatedly adapting their strategy and this can make it hard to stay on top. We want to look and see what your competitors are doing; delving into their business portfolio, their client base and the success of their marketing activities. This enables us to benchmark you against your competitors and more importantly run a gap analysis to investigate opportunities to give you the upper hand.
- Developing annual strategy
By intertwining all the insight gained from the fact finding, persona sessions and research projects, we can develop an annual strategy that is truly holistic, and impactful through tactical campaigns running throughout the year. We intersect USPs and persona challenges with industry themes and seasonal trends to produce a high-quality strategy that has the power to talk to each persona on an individual level.
Our strategies can place your business at the forefront of the conversations in your sector.
Our work with JetSoft
If you are wondering how we do this, have a look at our case study with JetSoft to see how great a marketing strategy can be. We were able to reinvent their brand, produce a targeted marketing strategy and help strengthen their brand awareness. We have already furthered engagement with JetSoft by delivering consistent brand identity and producing ongoing digital marketing campaigns.
A love for strategy
Do you need help kickstarting your marketing strategy? Get in touch to learn how our experienced team can help you on your journey to elevate your marketing.