Keeping it Human, Keeping it Fresh; Marketing Tips from Bob’s Business
Bob’s Business is a Barnsley-based cyber security awareness training company. The highly accredited, rapidly growing tech company works with household names in both the public and private sectors (one of our favourites being Dog’s Trust!). Armed with their idiosyncratic animated army and a catalogue of innovative, down-to-earth training videos, in conjunction with the UK’s mass office exodus, Bob’s Business took 2020 by storm!
We spoke to CEO, Melanie Oldham to find out what her marketing strategies are for 2021, how we should think about navigating Lockdown #3, and what to think about when we actually get back into those (now cobweb-strewn) offices.
At Bob’s Business we use our marketing as an educational vehicle. Our business model is B2B but we keep the end-user at the core of our comms and look to create a constant conversation around cyber security so that it’s front of mind for everyone.
We have some really tactical, seasonal campaigns coming up in the next few months. When we consider seasonality, we need our messaging to relate to real humans not the corporate things, and try to push for security consciousness by default, through our own thought leadership.
The majority of our messaging for Lockdown #3 will be around safeguarding and about being in the right mindset to be cyber secure, especially at home. A lot of people are not only facing a working from home reality, they’re also having to home school their children again.
The lack of time, the stress and the blurring of two parts of your life could lead to unknown security risks. Take for example your Netflix or Amazon accounts, these are things we rely upon in everyday life, are they safe? Are they two-factor authenticated? Everything around you can be a risk, including your partner and children, my own child identified a threat on my phone!
Our marketing though, is never about fear-mongering, only about advice and how you should focus on one thing at a time to create a safer environment for yourself and the people around you.
In the coming months we’re planning on sharing tips and content around the risks that will we be brought back into the workplace. For example, a lot of your workforce may have been used to working with their own devices and have become accustomed to blurring those lines between work and personal. Personal devices being used for work-related purposes can be a huge threat to your business depending on what they’re being used for.
We’re looking to develop some really helpful content that should help our customers ease back into working life in an office environment and be threat-free from a cyber security point of view.
We’re always looking for new collaborators on the Halston Marketing blog. If you’d like to share your top tips for marketing in 2021, get in touch with us!