Onsite Gated Content vs Lead Gen Forms
Easy content creation is thriving in the marketing sector, especially when it comes to a person’s short attention span. The busier the lifestyle, the less time people want to spend filling out endless information. If you require specific information from your target audience, you need to ensure the process is simplified and steers away from the association of being time-consuming.
Onsite Gated Content
One of the perks of having onsite gated content is the amount of information you can acquire.
Consensual data is power!
Another factor to consider is when you’re running ads on LinkedIn. If your objectives are to gain downloads rather than just website visits, it would mean re-directing your members to the intended landing page where they would then fill out their information and make the download or sign up.
Therefore, it’s important to analyse the objectives of your campaign before choosing gated or non-gated content, along with deciding what’s more important to you – information of your audience or the number of downloads and or sign-ups.
The main benefit of gated content is that your stakeholders can become potential customers from their own choice, but if this means losing conversions or leads, is it really worth it?
Lead Gen Forms
Lead Gen Forms are great for immediate results. You can choose the information carefully along with selecting this information to be auto-filled for your members. Refer to our ‘LinkedIn Ads, Lead Generation Campaign 101 blog’ for thorough information on how to make create form and what information we recommend you include.
Lead Gen Forms allow you to gain information from LinkedIn members, while also allowing your audience to gain quick and easy access to your content.
Whether you decide to have gated content or not, the balance of not asking too much or too little from your audience should be maintained. Remember to keep your forms looking simple and fresh as this will appeal to your audience more, giving you better results.
Simplicity could be the key to retaining your audience.
We are experts in LinkedIn ads and we’re here to help you kickstart your marketing, get in touch!