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Case Study
Imageco

Full Service Marketing for a Print Manufacturer

Imageco is one of the UK’s leading companies for all things print and signage. 

We have continuously worked with Leeds-based wide-format print, and graphic design company Imageco to better build their brand position and increase awareness within their target demographic. 

Full Service Marketing

The Imageco team were looking for a brand boost.  

And we stepped in as their dedicated marketing department. From initial strategy development through to campaign execution and performance analysis, we’ve become an integral part of their business growth story.

We collaborate with Imageco’s sales team on a round-the-clock basis to ensure that our digital marketing accurately aligns with and reflects the companies needs and aspirations. 

Our full-service approach means Imageco benefits from seamless coordination across all marketing channels. We don’t just manage individual tactics in isolation – we orchestrate integrated campaigns that amplify their message across every touchpoint. This holistic strategy ensures consistent brand messaging while maximising the impact of their marketing investment.

Driving qualified traffic through strategic content optimisation

Our targeted SEO strategy has transformed Imageco’s online visibility, positioning them as the go-to experts in their field. Through carefully crafted, SEO-optimised content, we’ve elevated their search rankings for the terms that matter most to their business.

Key search terms including “cardboard engineering,” “billboards,” and “sustainable exhibitions” now consistently appear on Page 1 of Google results. This isn’t just about vanity metrics – these rankings translate directly into business value.

The data tells the story: there’s a clear correlation between our organic traffic growth and increased contact page visits. The strategic targeting means we’re not just driving any traffic – we’re attracting users with genuine intent to purchase. Imageco now receives a steady stream of highly-relevant leads every week, with prospects actively searching for their specific services finding them at the exact moment they need solutions.

SEO Growth

0 % Increase in Organic Traffic YOY
0 % Increase in Page Views YOY
0 % Increase in Visits to the Contact Page

Perfecting PR

We are constantly on the lookout for ways in which we can raise Imageco’s profile and place them as leaders within their industry. To keep up with this we continually search for thought-leadership and business news placement opportunities and have picked up some amazing placements over the years. 

 

A shining example of how we built Imageco’s reputation within the industry is through the awards we have entered and helped them to win since our journey began. Each quarter we research possible new awards opportunities and work with Imageco to put together stellar entries. We have been extremely successful in our awards entry work with Imageco, with them winning awards across a span of categories for prestigious industry awards including: 

  • The UK Graphics Awards 
  • The FSB Awards 
  • The British Sign Awards 
  • The Business Leader Awards
Perfect your PR

Email Marketing

We implemented a sophisticated email marketing strategy that transforms Imageco’s existing relationships into a powerful lead generation engine. By targeting their engaged database of historic and current customers, we’ve created a new leads funnel that consistently delivers results.

Our approach goes beyond basic newsletters. We’ve developed targeted campaigns that nurture prospects through the buying journey, delivering valuable content that positions Imageco as industry leaders while gently guiding recipients towards conversion.

This method has led to a 103% increase in engaged sessions on site through email traffic year-on-year. Alongside this, our constant optimisation of subject lines and creatives has increased open rate by 25%. 

 

B2B Social Media Growth

Our social media transformation for Imageco goes far beyond posting pretty pictures. We’ve developed a strategic approach that positions them as thought leaders in the print and signage industry.

By refining their social media templates and implementing a consistent posting schedule, we’ve created a professional, engaging presence that reflects Imageco’s innovative approach to sustainable printing. Each post serves a strategic purpose – whether it’s showcasing their latest projects, sharing industry insights, or highlighting their environmental credentials.

Social Media Growth

0 % Increase in Total Reach
0 % Increase in LinkedIn Followers in One Year
0 % Increase in Engagement on LinkedIn

Paid Media Excellence

To further amplify Imageco’s brand awareness we have engaged in multiple marketing campaigns, including paid media and strategic advertising.

For example, with a collaboration with Mail Metro we strategically placed their sustainability message in front of a highly engaged national audience. Through Mail Metro Media, we reached more than one in five UK adults daily, positioning the ads alongside business-related news to maximise B2B impact.An image of a Apple MacBook computer screen showcasing how the Imageco paid media advert looked on the Mail Metro website.

Paid Media Results

0 Impressions
0 Link Clicks
0 % Increase in users to site

Annual Sustainable Report Development

We partner with Imageco to develop their comprehensive annual sustainability report, transforming their environmental initiatives into a powerful business asset. This isn’t just about compliance – it’s about positioning Imageco as genuine leaders in sustainable printing practices.

Our approach combines rigorous data analysis with compelling storytelling, creating reports that resonate with both industry peers and potential clients. We work closely with the Imageco team to gather sustainability metrics, analyse their environmental impact, and present their achievements in a way that demonstrates real progress and commitment.

Sustainability Marketing

The Outcome

We amplified their brand values with campaign-based work, to grant them authority in the industry. Now Imageco are one of the biggest printers in the area and are in a position to compete for contracts with top international brands. 

Our approach was to heavily strategise the business’s trajectory through outlining and pinpointing key and untapped audiences and target industries. We also forged the brand voice and brought their unique sense of character to life through onsite content and social media campaigns. 

Working with Halston B2B has really helped to redefine Imageco’s branding. Our entire creative output now links seamlessly, if you saw an Imageco creative online, you’d know it was us. We have been represented perfectly, we’re a fun, colourful and engaging company and wanted this to come through within our digital branding. And the Halston creative team definitely hit the mark.

Nathan Swinson-Bullough, Managing Director and Co-Owner of Imageco

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