Case Study

New, Digital Heights

We were invited on a journey as PPG’s EMEA-based, printed, internal publication, PPG People, was taken to new, digital heights.

Just one year later our blog and social media channels not only went above and beyond the expectations of the client, they earned the BOC Gold Award for Brilliance in Employee Engagement.

A Mammoth Task

We were challenged by the internal Comms team at PPG, to not only work on digitalising but streamlining the way in which company information, stories and updates were shared within the EMEA region.

Key Stats

0 Employees
0 Countries
0 Languages

Our Solution

We created a platform for all content to be published where all members of staff could gain access to interesting articles about their colleagues, the company, new products, CSR initiatives and even different cultures within the region, in real-time.

After one year of working together we achieved:

0 users reached on social media
0 social media audience
0 sessions on site
0 video views

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Halston B2B has been integral to the launch of digitalisation of our internal comms, from strategy and content creation to the launch of our social media campaigns and social advertising. We’ve seen unprecedented uptake and engagement within PPG across the whole of the EMEA region.

Ken Armistead, Director of Corporate Comms, PPG EMEA