Halston B2B has been integral to the launch of digitalisation of our internal comms, from strategy and content creation to the launch of our social media campaigns and social advertising. We’ve seen unprecedented uptake and engagement within PPG across the whole of the EMEA region.
Case Study
PPG
The Digitalisation of Internal Comms
We were invited on a journey as PPG’s EMEA-based, printed, internal publication, PPG People, was taken to new, digital heights.
PPG People had been running as a magazine for over 60 years and within weeks, we’d completely digitalised their comms.
Just one year later our blog and social media channels not only went above and beyond the expectations of the client, they earned the BOC Gold Award for Brilliance in Employee Engagement.
A Mammoth Task
We were challenged by the internal Comms team at PPG, to not only work on digitalising but streamlining the way in which company information, stories and updates were shared within the EMEA region.
The PPG People blog was born, alongside the brand new PPG People X, Facebook, YouTube and Instagram accounts where inspirational stories from the entire region were shared and engaged with.
Key Stats
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Employees
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Countries
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Languages
Our Solution
We created a platform for all content to be published where all members of staff could gain access to interesting articles about their colleagues, the company, new products, CSR initiatives and even different cultures within the region, in real-time.
After one year of working together we achieved:
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users reached on social media
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social media audience
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sessions on site
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video views
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BOC Award
New Heights for PPG
After working with the brand and achieving above and beyond their expectations within their internal comms, we were invited to also support with their corporate sponsorship of the Omega Golf Masters in Switzerland.
Thanks to our tried and tested digital know-how when it comes to internal comms, the coatings giant engaged with us again on the digital strategy for their prestigious sponsorship.
The Halston B2B team were onsite throughout the whole of the festival in the Swiss Alps to catch every moment and post live across digital channels.
We also worked with the team at PPG to launch their very first Coatings Innovation Summit, an opportunity to share their cutting-edge technologies with customers and VIP guests.
Need help with your internal comms or corporate sponsorship?
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