FROM CALIFORNIA TO EUROPE
Protek are experts in cold chain and are specialist manufacturers of passive thermal protective products, specifically for pharmaceutical and perishable transportation.
We were approached by the Californian-based company to help them create a footprint in Europe as they launched their Verona-based manufacturing plant.
The European PR Launch
Our first port of call was to ensure that the European supply chain and pharmaceutical market knew that Protek had landed in their territory.
We carried out a decisive PR strategy with the industry press to gain coverage for the new Italian manufacturing plant.
This was supported by onsite reports, video and written content as well as organic and paid social media
Hard Working Collateral
Our branded creative allowed the brand to deal with their target industries pain-points and explain their cutting edge solution in a way that’s simple and easy for them to understand.
With hi-res explainer videos, engaging social media assets and even branded sales literature, the brand remains relevant to their partners.
After securing the brand’s foothold in the European cold chain market, stage two of the marketing plan was rolled out to maintain momentum:
Design and creation of regional sales literature
Heavily targeted onsite content marketing
Organic and paid social media activity
Authoritative thought pieces, video content and ongoing PR placements
Event and conference marketing