Redefining an Emerging InSAR Brand
SatSense is an earth observation company that specialises in a technique known as Interferometric Synthetic Aperture Radar (InSAR) which primarily uses the phase property of a radar signal to determine how the ground is behaving over time, all within mm accuracy. They deliver precise, continuous ground movement data. Their aim is to make ground movement data more accessible to a wide range of industries.
Highly-Specialist PR
With such a specialist and unique technology, they needed the content to match, not only this they needed the expertise of their founders to be represented externally. We worked with SatSense to deliver insightful, thought-leading articles to be placed in industry publications.
A leading example would be ‘Monitoring Movements in Megaprojects’ created on behalf of Tom Ingleby, Earth Observation Specialist at SatSense. This insightful piece delved into how InSAR data and specialist algorithms can determine if a chosen location is at risk from ground deformation, which is a critical risk to any construction project. The piece was pitched to leading publications in the geotechnical space and multiple placements across digital and print magazines.
Tactical Campaigns
SatSense wanted to drive a higher number of users to the site, more specifically key decision makers from the geotechnical market. To achieve this, we developed a highly targeted LinkedIn Ad campaign that was orientated around their new data portal where users can access InSAR autonomously and aims to make InSAR data accessible.
To achieve this, the copy was developed to be engaging and would resonate with Geoengineers and Directors/Founders of Geotechnical firms.
On a £500 budget, we were able to drive 578 users to the site over a two-week period. The campaign garnered over 30,000 impressions, with an average click through rate (CTR) of 1.91% and a Cost-Per-Click of £0.87.
Those who visited the site mainly consisted of owner’s and engineers within the geotechnical field and attracted well-known organisations such as the Royal Navy, BAE Systems, ARUP and Atkins.
The Outcome
After years working with SatSense, we have been able to increase their brand exposure within geotechnical and rail industries. We have gained significant technical coverage in specialist publications, alongside building a consistent brand aesthetic and tone of voice to deliver a holistic marketing strategy.