Working with Halston B2B has really helped to redefine Imageco’s branding. Our entire creative output now links seamlessly, if you saw an Imageco creative online, you’d know it was us. We have been represented perfectly, we’re a fun, colourful and engaging company and wanted this to come through within our digital branding. And the Halston creative team definitely hit the mark.
Case Study
Imageco
Imagining Imageco’s Future
Imageco is one of the UK’s leading companies for all things print and signage.
We have continuously worked with Leeds-based wide-format print, and graphic design company Imageco to better build their brand position and increase awareness within their target demographic.
A Brand Supercharge
The Imageco team were looking for a brand boost.
To achieve this, we collaborate with Imageco’s sales team on a round-the-clock basis to ensure that our digital marketing accurately aligns with and reflects the companies needs and aspirations.
We have moved the Imageco team towards a campaign-based approach in which we develop quarterly and monthly focussed campaigns. Through this, we have been able to target a more specific segment and promote key attributes that Imageco are able to offer, all with a sustainability focus intertwined. Over the years we have utilised an array of digital marketing activities, from both an organic and paid perspective to build the Imageco brand.
Perfecting PR
We are constantly on the lookout for ways in which we can raise Imageco’s profile and place them as leaders within their industry. To keep up with this we continually search for thought-leadership and business news placement opportunities and have picked up some amazing placements over the years.
A shining example of how we built Imageco’s reputation within the industry is through the awards we have entered and helped them to win since our journey began. Each quarter we research possible new awards opportunities and work with Imageco to put together stellar entries. We have been extremely successful in our awards entry work with Imageco, with them winning awards across a span of categories for prestigious industry awards including:
- The UK Graphics Awards
- The FSB Awards
- The British Sign Awards
- The Business Leader Awards
We identified events and exhibitions as the perfect opportunity for the Imageco team to demonstrate their capabilities in the most interactive way possible. Digital City Festival was a standout moment where the team built an exhibition stand almost entirely from Xanita, a sustainable, paper-based, alternate to plastic. This perfectly demonstrated Imageco’s abilities in events stand whilst advertising their other print services.
Imageco hold sustainability at the heart of everything they do and sitting within an industry which is widely regarded as harmful to the planet, Imageco have been making ways with a completely new way of thinking.
Since taking on Imageco as a client, we have taken them from a printer with a few sustainable alternatives to a true eco-warrior. Their staunch values set them apart from the pack, we shone a light on this and made the industry sit up and take notice with the creation of their sustainable sub-brand: ImagEco.
Partnerships with the likes of HP, ultra-eco printers akin to their own set of values, and NHS Sustainability Partnerships, elevating them to the next level in the industry.
Their passion for the environment is very much driven by CEO, Nathan Swinson-Bullough and through thought-leadership articles, interviews and webinars we have been able to amplify Nathans voice and message on how build a green print world.
The Outcome
We amplified their brand values with campaign-based work, to grant them authority in the industry. Now Imageco are one of the biggest printers in the area and are in a position to compete for contracts with top international brands.
Our approach was to heavily strategise the business’s trajectory through outlining and pinpointing key and untapped audiences and target industries. We also forged the brand voice and brought their unique sense of character to life through onsite content and social media campaigns.
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