How to Pick your B2B Tech Marketing Partner
Marketing is how you tell the world who you are; it’s getting your name out there to bring business in. You can’t leave this to chance, you need a marketing partner that fits your needs.
For B2B, and highly technical industries, the responsibility is heightened, your pool of customers are potentially limited, and you can’t reach out to just anyone. You need targeted, direct PR that positions you as thought leaders and establishes a narrative that your firm is head and shoulders above the competition, true experts within your field.
But how do you know who to choose? Which is the right marketing firm for your business? You don’t want to be stuck with a marketing agency that only decided to specialise in tech last week, you need an agency with years of experience in tech. To help you find the right agency for you, we have devised a guide to help you understand what to look for.
FinTech and RegTech are two industries that rely on clearly defined principles and operate with a very clear set of rules. Developing your position as a thought leader is undeniably one of the most important aims for any firm in this field. To do this you must exhibit unmistakeable expertise in your subject matter, showing conviction and dedication to the cause.
To be an example to your peers and the rest of your industry, you should consider utilising research papers. Our attention to detail and passion for exploring every facet of tech make us prime to deliver exceptional research pieces.
We have built up vast experience creating industry-defining research papers, most notably for our FinTech client, Recordsure.
Recordsure is a FinTech giant that have developed AI-driven speech and document analytics. We were commissioned by the leadership team to create a deep exploration into the mortgage industry and how the current state of affairs is going to impact the industry as a whole, with niche areas being examined for scope. The pieces include a mixture of desk study and first-hand research interviewing key stakeholders in the market. Research papers like this one, allow firms to go forward with a backbone of pure credibility which elevates everything they do to the elite level and progresses PR to maximum effectiveness.
Building a community around you surrounds your firm with like-minded individuals. Cohort working and collaborative thinking is a great tool to expand your popularity and gather attention. Through this, you can expect to improve your brand awareness, and increase engagement. You should look for a marketing agency that thrives with a challenge, such as building up a brand from the ground up and taking hold of a movement is one thing that we have been working on with our BI solutions provider client, Panintelligence for several months.
Since the start, they had expressed a desire to take hold of the no-code movement in the UK and start an initiative for people to get involved, educate and move the technology on.
We are now in the advanced stages of No Code Lab (NCL), Panintelligence’s homegrown initiative. It attracts hundreds of visitors to the site per day and generates more leads than we ever expected. We are in the midst of developing NCL to become more than a community, Panintelligence want it to become a force for good, they want to use the profile to give opportunities to no code founders to create meaningful and actionable change that will benefit the wider community, truly diversifying software development for the greater good. We now run NCL as an external entity aside from Panintelligence, which means the two can have their own strategy and agenda while still maintaining the same end goal.
In addition to the NCL, we have also founded and run; RegTech initiative, RegTech Talks, and the financial empowerment initiative for women, She Can Prosper. The former being a prime example of where we can take initiatives after the first 6 months.
Highly technical pieces require a great deal of knowledge, often they must be completed by individuals who have spent a considerable amount of time working day in day out within the industry. Many marketing agencies would shy away from such detailed, complex pieces. To find an agency that embraces the challenge would give your firm the best possible chance of success.
Technical pieces like those you would find in product architecture and sales literature are our specialty. Tech giants Dell recently required some in-depth, highly product-orientated sales literature on their partnership with our longstanding bleeding-edge IoT client, Hark, and they chose the right marketing firm for the job. We learned their offering like it was our very own and displayed huge motivation to market their products in the best light, and incredible aptitude to get to grips with their complex tech solutions.
At the end of the day, first impressions are your main asset. Choose professionals with historic roots in tech, with a genuine passion for the industry. Get in touch with our team today to discuss your tech firm, and where we can elevate you to.