It’s Time to Embrace Social Media for B2B

Why is it that so many businesses are still avoiding the use of social media for their brand? Not enough people are aware of the benefits social media hold for both their personal brand and B2B companies, which is why it’s time to do your research and embrace social media for B2B.

Stay Ahead Of The Game

With 3.2 billion daily social media users, there is a constant stream of content being uploaded and engaged with 24 hours a day, 7 days a week. This is why your company’s social media strategy is one of the most important aspects of marketing your business online and getting your brand out there. However, with this being a medium to long-term strategy that you must stay committed to, it can be particularly difficult for start-ups and SMEs to find the time to plan, create and execute their social strategy.

Start with Twitter. Use this platform to create impelling, real-time content to captivate your target audience and boost your brand recognition successfully. Also, by following fellow ‘tweeters’, you will slowly but surely gain a stream of followers in return from your related field of work. Twitter in-particular revolves around communication, so it gives you the opportunity to interact with customers, competitors, investors, influencers and more while building and focussing on your following, too.

Forget Me Not

Although social media is extremely valuable to businesses of all sizes, what happens if you don’t have a website? It’s very rare that businesses enter the world of social media without one, but you’ve got to keep in mind that posting on social platforms isn’t just about getting higher engagements and impressions- it’s also about linking back to your site. The more traffic you get to your website, the higher your chances of conversion.

Things To Keep In Mind

• You must keep audiences engaged and entertained with the content you post out on social media. Stay relevant in your industry.
• Social media is a great tool for gaining publicity with the ability to tag individuals and companies as well as hashtag relevant keywords to reach a larger, more relevant audience.
• Your brand is your reputation. Don’t start throwing everything you can across all social channels; be patient. Only post out relevant content, even if this means posting out twice a week. People would much rather see relevant and informative content.
• Know your target audiences. If you don’t know this, start by looking at who is engaging with content posted out by your competitors and also by narrowing your audience focus. You won’t gain anything extra from targeting people who aren’t interested in your business offering.
• If you’re unsure how to approach a social media strategy, or just where to start in general, you can always allocate a marketing budget and get help from professionals.

Brand building is a process, but your on-going efforts will eventually result in the establishment of long-term relationships with your customers. If you’re looking for help with your social media strategy or brand building, get in touch with our team.