LinkedIn Ads: Refining, knowing what works for your campaign
Refining your LinkedIn ads should be a crucial part of your marketing strategy throughout the duration of your campaign. This needs tactic, as throwing in any new ads carelessly is a waste of your budget – analyse and take away what’s working well now and what needs to be pulled from the campaign.
How do you know what works?
At this point, you will have already selected the type of campaign you are running and hopefully, the impressions, clicks or leads are flooding in!
At this stage, we’d recommend refining your ad’s every 2-3 days. The more you nurture your campaign, the more ROI you are likely to see. Below you can see a table, this is where you can look and see which ads are doing well and which ads are falling short of success.
Good statistics to look at are the click-through rates and which ads are receiving the most along with impressions. If you are doing lead form ad’s then looking at which ads are receiving the downloads are a good indication of what messaging and visuals work the best to generate your end goal for the campaign.
Navigating your best performing ads
To see which ads are receiving the most clicks or impressions, click on the arrow facing up next to ‘clicks’. This will put the ads in order of which ones received the best click-through rate. This approach also works for impressions and leads – simply click the arrow next to headings.
The next step would be to click on the side bar as shown below and select ‘manage’.
Find which ads are working the best and select ‘duplicate’ on the sidebar.
Finally, this is where you can change the copy or visual, remember to click ‘create’ at the bottom right of your screen once you have finished making the refinements. These updated ads will then be automatically added to your ad campaign.
Once you’re aware of which ads are your best performers, you can analyse whether it’s the messaging or visual that works the best. If you’re unsure, A B testing would be perfect at this stage! This is where you could take the same ad and simply change the copy or the visual this would give you a further indication of which ads, both message and visuals, perform the best.
If you like further advice on how to effectively refine your campaign ads, get in touch with our social media experts!