LinkedIn Ads: Traps to Avoid
When you’re setting up your LinkedIn campaign it’s easy to lose track of the trivial things that will make a significant difference to your campaign overall. The more you nurture your campaign, the better the return will be with the end results.
The first trap to watch out for is forgetting to set both a start and end date for your campaign along with a budget. This is to ensure your budget is used most efficiently in your LinkedIn campaign. Essentially, this way you won’t overspend on your campaign. When it comes to analysing your campaign at the end this will also be simplified when having a strategic timeframe to refer to.
When considering your marketing budget, you must be strategic. For example, if you have a strong budget to spend, make sure you know what will get you the best ROI. This can be achieved by splitting your budget up into smaller segments and trialling your first campaign with a fraction of your overall budget to analyse the performance of that specific ad campaign. This will indicate whether more money should be put into that specific ad campaign, or whether you should trial another form of an ad format. Conclusively, you’re being smart about how you’re spending your money and ensuring that your budget is distributed where the most successful performance can be gained.
Being Lazy Won’t Get You Anywhere!
A crucial point to remember throughout your campaign is to ensure you continuously refine your ads! Throwing in some creative assets and copy and leaving your campaign to run itself won’t get you the best result nor will it magically just ensure you meet your campaign objectives.
By refining your campaign, you can focus on reaching your target audience and sourcing out which ads work best with your members. This way, adding in more ads that are receiving the highest results will generate more conversions. This is called A/B testing, where you can duplicate your best performing ads and make slight alterations to the creative or copy.
Throughout your campaign, you must always consider what your end goals are, whether it is to drive traffic to your website, gain downloads, or sign-ups. The more you nurture and refine your campaign, the better your results will be.
If you’re ready to kickstart your marketing, get in touch!