Riding the Crest of a Wave with Bidnamic
Leeds-based Bidnamic started as a team of six in one office in 2018 and have grown exponentially to a global team of over 50! We spoke to Alun Davies, Chief Marketing Officer of the award-winning firm to see if we could coax out the recipe to the Bidnamic’s success and find out what his plans are for the year ahead.
Bidnamic works at the cutting-edge of Google Shopping technology and have years of practical Google Shopping knowledge. Bidnamic is quickly realising its vision to support the most ambitious data-driven companies and marketing teams around the world and with the mass exodus from the high street to online shopping in the past year, Alun describes their growth as riding the crest of a wave in a growing market.
We’ve seen a lot of companies’ sales and marketing spend go online in a reflection of real-world buying habits, POS and in-store promotional budgets have been pushed into the digital realm, where Bidnamic is waiting to help! We work with a lot of established retailers who already understand the value of PPC but see our platform as the next step in their paid search journey.
Our offering isn’t based around expensive account managers using manual implementation processes, what we offer is a SaaS platform which has a low churn rate and an extremely competitive fee. We’ve really refined our Google Shopping Technology with our automated bidding platform which uses machine learning algorithms based on hundreds of variables including customer stock availability, sizes, and colours of items
We’re partnering with retailers who are adopting a tech-first approach and we’re building the Bidnamic brand with great case studies that reflect the true power of our AI enabled platform.
We believe that sales and marketing should work seamlessly, it’s an ethos that we firmly carry out through our own activities and one that we pass on to our clients too through interesting, valuable content. For example we’ve recently produced a playbook PDF specifically aimed at the fashion industry and how they can successfully optimise their Google Shopping campaigns.
Our customers rely on both our authority in the field, a fire which is constantly stoked by media appearances and PR as well as the sheer difference our platform can make to a company’s bottom line.
In the coming year we will see a dramatic expansion of the team, especially in the US where we believe there is huge potential for what our tech can offer retailers in the region. We’ll be developing more and more long form pieces of content to entrench our deep technical knowledge and as we openly share the incredible results and achievements we have delivered for retailers.
We can’t wait to see what happens next for Bidnamic but we know it’s going to be big!
If you’d like to be featured on the Halston Marketing blog, get in touch for a one on one interview as we discuss your growth plans and the marketing strategies you’re employing to get you to the next level.