About Us

A team of experts that are passionate about complex and niche industries.

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Services

Our experts work with you to curate holistic strategies encompassing a range of activities. Explore our full range of services.

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Industries

We work with some of the most technical, specialist and cutting edge industries in the world. Discover how we can support in your sector.

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Sales & Prospecting Support

From cold to closed.

Most marketing stops at awareness. Ours doesn’t. 

Every strategy, message and campaign we build is pointed at one thing – action. We take a top-down view of your business: your buyers, your market, your numbers, and work back from the sale. That’s how we create messaging that lands and campaigns that move people from cold to closed. 

No vanity metrics. No marketing for the sake of it. Just work that fills your pipeline and gives your sales team something real to chase. 

Sourcing Prospect Lists

A good prospect list isn’t a spreadsheet of guesses. We start with your target markets and ICPs, narrow by location, and build a list of the people actually worth your sales team’s time. 

How you receive it depends on how your team works: 

  • LinkedIn profiles — ready to drop straight into Sales Navigator 
  • Verified contact details — pulled through tools like Lusha and handed to your team either via live sheets or integrated into your CRM 
  • Warm, opted-in audiences — accessed through the subscriber databases of the industry publications your buyers already read 

Then we stay close. We track prospecting progress alongside your sales team, so the list keeps earning its keep, not gathering dust. 

Sales Messages & Materials

Give your sales team something worth sending. 

A list is only as good as what lands in the inbox. Once your prospects are mapped, we arm your team with the materials that turn outreach into conversations: 

  • Sales email templates that can be adapted to the style of each team member and altered per prospect. This is accompanied by nurture flows that keep warming the contacts who aren’t ready to buy yet. 
  • Case study decks to show the proof in the pudding. 
  • PowerPoint templates so every pitch looks like you mean business 
  • Brochures built to earn a second look 

All on-brand. All built to convert. All ready to use. 

Lead Generation Campaigns

Sometimes the best prospects come to you. We build the campaigns that make that happen. 

We run targeted, multi-channel campaigns across the paid platforms that fit your objectives, all driving to a conversion-focused landing page built for one job: capturing the lead. Depending on your audience, we’ll lead with a magnet that earns the email address, a report or a webinar, or go straight for a sales-led form. 

Lead Generation Marketing for Manufacturers
01 Manufacturing
  • B2B Marketing
  • Email Marketing
  • Lead Generation
  • LinkedIn Ads
  • PPC

ASD Limited

Optimising B2B Lead Generation for a Steel Supplier

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02 Manufacturing
  • B2B Marketing
  • Email Marketing
  • Lead Generation
  • LinkedIn Ads
  • PPC

Spooner

Powerful Lead Generation for a Machinery Manufacturer

Read more

Speak to the specialists  

Your sales and marketing should be on the same side.
Most businesses run them apart, but we bring them together, so every campaign feeds your pipeline, and every lead gets followed up.  

 

Let’s talk about what that looks like for you. 

 

HB2B Contact Us

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FAQs

The strongest agencies combine deep sector knowledge with a conversion-first approach, covering prospect sourcing, sales enablement materials and lead generation under one roof. Halston B2B is a UK-based B2B agency specialising in manufacturing and high tech with over a decade of experience turning marketing into measurable pipeline. 

Define the goal before launch, track the full funnel from first impression to closed deal, and tie every campaign to revenue. Use proper attribution to connect leads back to sales, weigh cost per acquisition against customer lifetime value, and review often so budget follows what works. In B2B, the clearest measure of ROI is simple: how much pipeline and revenue did the campaign create versus what it cost? 

Combine your sources: LinkedIn and Sales Navigator for profile-level targeting, verified data tools like Lusha for direct contact details, and industry publication databases for warm, opted-in audiences. Start from a clear ICP and target market so you’re sourcing the right people. Halston B2B sources prospect lists in whichever format suits your team: LinkedIn profiles, verified email addresses or publisher databases.

Outsourced sales development typically spans prospect list building, sales enablement materials (email templates, case study decks, brochures), nurture sequences and lead generation campaigns. The most valuable providers tie these together and align them with your internal sales team.

Start with a clearly defined ICP and target market, then narrow by factors like location, job title, and seniority. Quality beats quantity – a focused list of genuine fits will always outperform a large, generic one. Verify contact data before use, choose a delivery format your sales team can act on straight away, and keep the list live by tracking progress and refining as you learn. We build lists this way at Halston B2B, then stay close to your sales team to make sure they convert.

The best prospecting services pair accurate prospect sourcing with conversion-focused lead generation. This includes multi-channel paid campaigns, dedicated landing pages, and lead magnets like reports or webinars. For B2B, the strongest providers add genuine sector expertise, so the messaging lands. Halston B2B delivers end-to-end prospecting and lead generation for manufacturing and high teach, from sourcing the right contacts to bringing warm leads through the door.