Why Businesses Should Pay Closer Attention to The Move to Google Analytics 4
In the rapidly evolving realm of digital marketing, it is essential to remain up to date on analytics in order to achieve business success. Google Analytics 4 (GA4) is the latest reiteration of the Universal Analytics (UA) platform, offering advanced tracking and reporting capabilities. Although Google Analytics 4 (GA4) has the potential to offer valuable insights, it seems that many businesses are disregarding notifications from Google.
In this blog, we have explored the reasons behind GA4 not being on the top agenda and shed light on why businesses should pay closer attention to the move to GA4.
It’s a learning curve!
As businesses transition from UA to GA4, there may be a learning curve involved. Some businesses may struggle to understand the new terminology, navigation, and interpretation of GA4 notifications, leading to an unintentional oversight. Making sure that the property is set up and events implemented correctly from the very beginning will ensure that there are no nasty surprises down the line.
It takes time to adjust, but investing the time pays off!
For small to medium-sized businesses with limited resources, dedicating time and personnel to monitor and respond to the transition to GA4 may seem like a luxury you cannot afford. In the quest to handle day-to-day operations and core business activities, analytics monitoring might take a back seat. However, neglecting the transition to GA4 can hinder a business’s ability to optimise marketing efforts, identify areas for improvement, and make data-driven decisions.
It’s essential to unlock the valuable insights GA4 provides.
GA4 can provide businesses with valuable insights into customer behaviour, website performance, and campaign effectiveness. By analysing and acting upon these notifications, you can identify areas of success and areas that need improvement, allowing them to refine your marketing strategies and drive better results.
This data can provide you with a competitive edge.
Leveraging analytics effectively can provide a significant advantage. Being ahead of the transition to GA4 can allow you to gain deeper insights into your audience, target your marketing efforts more precisely, and stay ahead of your competitors. Especially since GA4 now offers additional enhanced measurement out-of-the-box such as:
- Outbound Clicks
- File Downloads
- Video engagement for embedded YouTube videos
- Page scroll events
- Form start, and form complete events
While it is understandable that businesses overlook or fail to understand the importance of switching to GA4, the potential advantages make it crucial to pay attention to this change in order for businesses to unlock useful insights, proactively address any issues, and gain a competitive edge in the constantly changing world of digital marketing. We’ve broken down further why website analytics are important for marketing here!
Google says we should have access to our old UA data until July 2024. Meaning even if you’re late to the GA4 party – if you get your GA4 account set up and running ASAP you will have time to compare this new data to your previous UA data.
What’s the first step to migrating to GA4?
Contact the team at HB2B! We can assist in the set-up of Google Analytics 4, and make sure your website measurement is implemented correctly.
Find out how we can further support and advise you on your move to GA4 here.