Google Analytics 4 Support
Google Analytics 4 (GA4) is set to replace Universal Analytics by July 2023. It’s crucial to migrate to GA4 promptly to ensure your data isn’t lost. We can assist you in transitioning to GA4 seamlessly and setting up its latest features.
Why should you upgrade to GA4?
Google Universal Analytics properties will stop processing data on the 1st of July 2023 – This means you must transfer to GA4 before Google does it for you!
Google Analytics allows for more in depth website traffic analysis. With new features such as:
- Enabling cross-device tracking can improve the accuracy of data collected from both web and mobile devices.
- Get smarter insights and predictions powered by AI.
- Google Analytics offers comprehensive event tracking, allowing you to monitor your website visitors scrolling activity, file downloads, user clicks, and video views in real-time.
- Utilising audience segmentation can enhance the precision of re-targeting campaigns.
Setting Up Google Analytics 4
It is crucial to ensure the proper setup of GA4 right from the start. Our team will perform a thorough examination of your website and current Google Analytics account in order to properly configure your Google Analytics and Google Tag Manager. This will guarantee that your website analytics are being tracked with the highest level of accuracy.
The new Google Analytics is far more customisable so we can also create reporting dashboards to suit your business requirements. Then we’ll talk you through these new dashboards to ensure you can easily access these key top-level metrics for your general business reporting.
Want to hear more about the new features that come with Google Analytics 4? Click here
Don’t be left behind in July 2023
Learn how website analytics can boost your marketing efforts with valuable insights.
Data Tracking and Analytics
Utilising data is crucial to inform not only your overall business decisions but also your marketing strategy. Data can help you optimise your marketing budget and minimise unnecessary expenses.
Effective GA4 setup and tracking will allow you to measure your web traffic from all sources including social media, PPC and organic search. To then allow you to build an efficient strategy guided by insight.
Want to learn more about how our Content Marketing services can support in your Organic SEO Efforts? Click Here.
Don’t delay, speak to us about our Google Analytics 4 Support Services before you start losing data!