In today’s data-driven world, understanding your marketing audience is essential to creating a successful strategy. You need accurate, actionable insights to optimise your website, personalise experiences, and drive successful marketing campaigns. However, navigating the complexities of the new Google Analytics 4 platform (GA4) can be overwhelming.
Our team can provide support as you navigate the new platform. We can also help you set up your GA4 property so that you can fully utilise all of the benefits and features available.
It is crucial to ensure the proper configuration of GA4 right from the beginning. Or you risk erroneous data down the line. Our team will perform a thorough examination of your website and current Google Analytics account in order to properly configure your Google Analytics and Google Tag Manager. This will guarantee that your website analytics is being tracked with the highest level of accuracy.
Utilising data is crucial to inform not only your overall business decisions but also your marketing strategy. Data can help you optimise your marketing budget and minimise unnecessary expenses.
Effective GA4 setup and tracking will allow you to measure your web traffic from all sources including social media, PPC and organic search. To then allow you to build an efficient strategy guided by insight.
Want to learn more about how our content marketing services can support your organic SEO efforts?
Find out more hereWe define key conversions and custom events which are relevant to your marketing goals.
We want to make sure you retain your valuable data for as long as possible. Whilst also filtering this data so it’s as accurate as possible.
“To help our marketing team pinpoint ways to improve, it’s essential that we gain a clear understanding of how users are navigating our website.
The HB2B team took a proactive approach and ensured that we were ahead of other businesses, including our competitors, in migrating our website to the Google Analytics 4 platform.
We have now successfully migrated to the new platform without any data loss”