Promoting your Whitepaper Events
It’s critical to build a strong and reliable brand identity before you can consider promoting your event. Since your brand image is at the heart of your campaign, making sure it’s powerful, consistent, and effective will lay the groundwork for a successful event campaign.
Holistic Strategy Plan
Looking at your campaign holistically keeps things centred, but the first step is to set a simple set of goals that can be achieved. Take into account the observable results, which include the who, what, when, where, and why of your goal. Make sure that you always consider the purpose of your campaign and the key messages you want attendees, partners and sponsors to remember.
By using a holistic marketing strategy plan for your campaign, this will ensure that your event website, blog, social media networks, and physical branding can all communicate the same brand message. This is all achieved by ensuring you can convey your message at the opportune time: from here, you can create a comprehensive campaign strategy that can help the company stand out empower and grow your audience.
Making An Impression Through Pre-event Promotion
Pre-event promotion is key to a successful event, it is important to ensure momentum is kept up leading up to the event. Firstly, consider your digital approach by ensuring your event website/event page has compelling content about the event and high-quality creatives, assets and a clear visible pre-registration button.
You can now start using the power of social media to push your content and build a wider audience. The information and aesthetics should be consistent throughout all social media campaigns.
It is important to create a buzz and curiosity around your event. To achieve this, drip-feed information on speaker and sponsorship announcements, use unique hashtags, event teasers and utilise your event database with pre-event emails.
Collaboration is a key component of your campaign strategy. It allows you to share knowledge, purpose and vision for your event content. Through well organised collaborative content you can grow your audience and bring diversity to your events which incorporate new perspectives on your topic.
When incorporating collaboration from guest speakers and potential sponsors it is important to always be thinking of your event goals and how this person or organisation will contribute to your event.
The first step in your event outreach campaign is to perfect, emphasise, and appreciate the event’s branding and message. Once you are aware of what it is you are expecting from your collaboration, create a pitch that outlines your event, collaborative opportunities such as onsite content, blog post, sponsorship opportunities and guest speaker opportunities.
Guest speakers have a loyal following, and that is what you want. Collaborating on your event marketing plan with the audience of your speaker will help you attract a wider audience. Introduce your guest speaker as part of your marketing strategy use a photo with a strong text overlay to promote your speaker.
Are you thinking of hosting an event, or looking for some post-event content? Get in touch!