About Us

A team of experts that are passionate about complex and niche industries.


We work with some of the most technical, specialist and cutting edge industries in the world. Discover how we can support in your sector.

Case Study
Greyhound Box

Boxing Up a Marketing Strategy for a Leading Packaging Manufacturer

Greyhound Box is a leading manufacturer and supplier of corrugated cardboard packaging solutions.

They approached us to review their marketing strategy and activities. The packaging manufacturer wanted to understand what more they needed to be doing to grow awareness of their business within the multiple industries they supply to, including FMCG and beauty. It wasn’t long before we were developing an annual marketing strategy and executing a mix of activities, from blog content and PR to a full website redesign!

Read on to explore how we brought our recommendations for this sustainable packaging manufacturer’s marketing to life.

From the very start of our working relationship, we’ve been impressed by how committed Halston B2B’s are to truly understanding exactly what Greyhound Box is all about.

From the complexities of our packaging manufacturing operations to the values that are core to our culture, we feel confident that every marketing output is a reflection of exactly who we are.

Louise O’Brien, Managing Director of Greyhound Box

Packaging Manufacturer Marketing: Website Development Project


When we started working with Greyhound Box, their website had less than 10 pages. Details about their services were sparse, and there was very little information about the business itself. (For example, its history, culture, or client work!)

A lack of onsite content would negatively impact the website’s ability to appear near the top of search engine results pages (SERPs). Increasing their online presence was one of the core improvement aims of this full new website!

A complete overhaul of a business’s website is a pretty daunting task, but it’s one that the Halston B2B team made as smooth as possible! They broke the project down into clear, manageable areas and were always on hand to answer any of our questions.

Getting the new website live was a true definition of ‘collaboration’ and is a testament to the relationship they’ve built with us over the last couple of years.

We’re chuffed with the professional look and ease-of-navigation the new site offers to our audience, and we’re looking forward to continuing our work with Halston B2B to analyse and refine the site’s performance to deliver the biggest impact.

Matthew Kay, Assistant Commercial Manager of Greyhound Box

Learn more

Find out how we could box up an all-encompassing marketing strategy for your packaging manufacturing business by contacting our team.

HB2B Contact Us

This field is for validation purposes and should be left unchanged.