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Google Analytics 4 Support

Universal Analytics is being replaced with Google Analytics 4 (GA4) in July 2023. It’s vital you migrate to GA4 as soon as possible to protect your data. We can help you effectively transition to GA4 and setup the new features that come along with it.

Why should you upgrade to GA4?

Google Universal Analytics properties will stop processing data on the 1st of July 2023 – This means you must transfer to GA4 before Google does it for you!

Google Analytics allows for more in depth website traffic analysis. With new features such as:

  • Cross device tracking enablement to allow for more accurate data across web and mobile devices.
  • Smarter AI powered insights and predictions.
  • In-depth event tracking to allow you to view on site scrolling behaviour, file downloads, user clicks and video views.
  • Audience segmentation, to allow for more accurate re-marketing campaigns.


If you’d like to book in a session to talk to us about migrating to GA4 and delve further into the new features that comes with it – then get in touch!

GA4 Contact Us

The expert team at Halston B2B were instrumental in setting up the GA4 account for Panintelligence! They supported in the creation of bespoke reports through the development of our events and conversions to ensure we’re tracking exactly the KPIs we need to be from our website.

Zandra Moore, CEO, Panintelligence

Setting Up Google Analytics 4

Setting up GA4 correctly from the beginning is essential. We will conduct a full audit of your website and existing Google Analytics account so we can configure your Google Analytics and Google Tag Manager to ensure you are tracking your website analytics as accurately as possible.

The new Google Analytics is far more customizable so we can also create bespoke reporting dashboards to suit your business requirements. Then we’ll talk you through these new dashboards to ensure you can easily access these key top-level metrics for your general business reporting.

Data Tracking and Analytics

It’s important to utilise data to inform both your overarching businesses decisions as well as your marketing strategy. Data can help you maximise your marketing budget to ensure you reduce budget wastage.

Effective GA4 setup and tracking will allow you to measure your web traffic from all sources including social media, PPC and organic search. To then allow you to build an efficient strategy guided by insight.

Want to learn more about how our Content Marketing services can support in your Organic SEO Efforts?  Click Here.

You’re in Good Company

Check out some of the work we carry out for companies in tech and heavy industries

Don’t delay, speak to us about our Google Analytics 4 Support Services before you start losing data!

GA4 Contact Us