Supporting Logistical Challanges with Comms
The last mile is the most expensive, challenging but integral part of the supply chain. In the congested world of logistics, meeting demands for faster shipping, real-time tracking, and delivery transparency can throw challenges in your way. First things first, we will work alongside you to delve into persona research so that we can gain a deep understanding of your target audience, learning the complex nuances that impact your clients buying behaviours when considering you as a logistics partner. By doing this, we can define your unique value proposition and ensure our marketing content portrays this to your audience, compelling them to choose you as a supplier.
Staying compliant with the multitude of regulations, both domestic and international in the logistics industry can be complex and challenging. Whilst we understand we can’t ensure compliance; we can support you in other ways. At Halston B2B, we will produce high-quality content and PR, which is vital to communicating your commitment to compliance and meeting regulatory requirements. Whether that is demonstrating your commitment to ISO 4001 in your sustainability website page or in your customer comms to life science clients.
In a recent study, 65% of UK consumers actively think about the environmental impact of the items they buy. In a world where sustainability is becoming a necessity, there are external pressures to reduce carbon emissions and adopt eco-friendly practices into operations. At Halston B2B, we understand how your marketing plays a significant role in communicating your commitment. Together, we will curate a strategy that incorporates content to shape how other businesses perceive your brand in relation to your sustainable credentials and drive positive change. Our team are experts in curating insightful sustainability reports that communicate your business’s position, role, and contribution towards a greener society. Depending on your needs we can break these down into an array of digestible formats for your stakeholders such as animations evidencing your goals.