LinkedIn Ads: Effective Reporting

It’s a known fact that LinkedIn is one of the most powerful and effective lead generation social media channels for B2B industries. LinkedIn is great for reaching your audience, all the way down to their job title and company.   

Data is Power   

Having the ability to gather data such as the exact demographics of your audience, contact information and even knowing when you are most likely to gain the most impressions clicks or downloads holds power. After all, data is power!   

Therefore, it’s crucial to perform an analysis from which you can create an effective report to gain all the valued insight needed for successful campaigns going forward.

Gathering The Right Data

First of all, you can click on the campaign that you ran and note the number of clicks impressions and clicks or leads depending on the type of campaign you decided to run.  

You should note your best performing ads from the campaign and try to think about what worked well, for example, was it the creative or the accompanying text?

Analyse, Analyse, Analyse!

You want to dig deeper with in-depth analysis. This can be achieved by selecting a performance chart that will show you the health of your campaign and the best performing dates. From the chart, you can see the peaks and troughs throughout the entirety of the campaign, don’t forget to set your dates accordingly. 

Finally, you can report on the demographics of the audience reached compared to the goal you set of the audience you desired to reach in the first place. The table showcases what you can investigate further, for example, job function, title, company and similar demographics functions.

At each stage, conduct an analysis and make ‘key takeaways’ noting down both positive and negative points that should be worked on.

 Finally, remember to note this data into the likes of a PowerPoint or a PDF document, making it easier for the organisation to use as a reference point!